Approach

M2.0 Communications executed a targeted communications strategy to elevate A Brown’s brand and property awareness in Manila, focusing on three pivotal actions.

Firstly, this included refining their key messaging. M2.0 emphasized the vibrant, welcoming communities within the properties, underlining the message that living on an A Brown property means living somewhere happier.

Secondly, M2.0 improved the quality and engagement of social media content. This ensured that A Brown’s social cards and posts were visually captivating and informative, effectively highlighting the luxury and beauty of their properties.

Lastly, M2.0 also launched targeted paid media campaigns to extend A Brow’s reach in Manila, ensuring the newly crafted messages and engaging content were seen by a broader, interested audience.

This approach aimed to not just raise awareness but also to position A Brown as a premier choice for luxury living in Mindanao, appealing directly to potential buyers in Manila through emotional connection, visual allure, and strategic online presence.

Results

With M2.0’s social media service, A Brown Company grew its follower count from 10,000 to over 51,000 in a year.

The growth in followers not only indicates a substantial rise in A Brown’s brand awareness among potential buyers in Manila and beyond, but also reflects the successful engagement and appeal of the content and messaging that M2.0 refined and shared. Thanks to the efforts in updating their key messaging, producing engaging visual content, using paid media, A Brown has successfully solidified its presence as a luxury real estate company.

The post Lifting Up And Spreading Awareness With A Brown Company first appeared on M2.0 Communications Inc..

Approach

In addressing MSD’s challenge, M2.0 Communications crafted a comprehensive strategy that broadened the focus of HPV awareness campaigns to include not just women, as had been previously emphasized, but all demographics at risk. This included men and members of the LGBT+ community. 

To get the message across, one thing M2.0 focused on was creating videos that would resonate with the audience and allow them to grasp the seriousness of HPV. 

Through compelling narratives and relatable content, the videos aimed to dismantle misconceptions and inform viewers about the importance of vaccination for everyone.

Along with this, M2 also reached out to partner with podcasts like the Jim and Saab podcast. This partnership used the hosts’ influence to spread the word about HPV’s preventable nature. 

This approach marked a significant shift in HPV awareness efforts, moving towards a more inclusive and comprehensive public health campaign. 

By utilizing dynamic videos and influential media partnerships, M2.0 was able to enhance MSD’s social media presence and ensure that the critical message about HPV prevention reached a wide and diverse audience.

The post Spreading the Word to Stop the Spread of Infection with MSD first appeared on M2.0 Communications Inc..

Approach

In order to build a community, you have to give your audience a reason to stay. 

With this in mind, M2.0 Communications developed a strategic 6-month social media campaign to elevate CEMEX’s LinkedIn profile. The campaign focused on thought leadership and sustainability in the cement industry. 

The campaign’s core aim was to organically expand CEMEX’s LinkedIn community. With this in mind, M2.0 focused on developing the key messaging that the LinkedIn posts would center around. This included the following: building connection, building innovation, and building value. 

M2.0 created social cards that would get the message across: that CEMEX is here, and building itself up with sustainability at its forefront. 

Results

The approach that M2.0 devised for CEMEX on LinkedIn led to a remarkable achievement: a fourfold increase in community size within just six months. This growth underscores the effectiveness of the campaign’s strategy, combining engaging content and a focus on sustainability and thought leadership. 

The quadrupling of CEMEX’s community size on LinkedIn as a direct result of the campaign illustrates the power of combining visual storytelling with authentic messaging to resonate with the target audience. 

It stands as a clear indicator of the campaign’s success in reinforcing CEMEX’s position as an industry leader committed to sustainability. It has transformed its LinkedIn presence into an authoritative and influential platform–one whose community engages with it authentically and will continue to do so in the months to come.

The post Building Connection, Innovation, and Value with CEMEX Philippines first appeared on M2.0 Communications Inc..

In case you haven’t heard, there’s more than just plain influencers now. A new classification system has emerged, segmenting influencers into nanoinfluencers, microinfluencers, and macroinfluencers based on their follower counts and the scope of their influence. 

You might ask yourself – what’s the point? Well, this distinction is crucial for brands and marketers to understand, as it determines a few things: the nature of the collaboration, the potential reach, and the level of engagement they can expect. 

Basically, each type of influencer brings their own unique advantages and challenges to the table, making it essential to delve into what sets them apart. Let’s get into it. 

What are the types of influencers?

Understanding the different types of influencers is key to navigating this complex landscape. Let’s break down three primary categories: nanoinfluencers, microinfluencers, and macroinfluencers.

1. Nanoinfluencers

The grassroots of influencer marketing, nanoinfluencers typically have a follower count ranging from 1,000 to 10,000. They’re everyday people who’ve gained a following through their niche interests, authenticity, and close-knit community feel. 

Because of this, nanoinfluencers tend to have higher engagement rates through their personal connections with their audience. Their recommendations are viewed more like advice from a friend rather than a celebrity endorsement, giving them a unique kind of influencer power.

If you’re looking to genuinely connect with your audience or branch out in a highly targeted niche, then nanoinfluencers are for you. 

2. Microinfluencers

Stepping up the ladder, microinfluencers boast a follower base in the tens of thousands. They strike a balance between having a sizable audience and maintaining personal engagement. 

Microinfluencers are often regarded as experts in their specific niches. Whether it’s tech, gaming, or lifestyle, they’re sought after for their ability to influence consumer behavior within these focused areas. 

They offer brands a blend of relatability and reach, making them highly valuable for targeted campaigns. If you’re looking for an approach that’s the perfect blend between engagement and reach, then microinfluencers are for you. 

One example of a microinfluencer is April Antonette. Her niche is related to dance, music, and fitness, making her a perfect candidate for brands looking to reach people in that audience. 

3. Macroinfluencers

When you think of “influencers,” they may be the first to come to mind. These influencers have followers in the hundreds of thousands to millions. 

In some cases, they can even be celebrities or well-known personalities who have a wide-reaching influence. While they offer vast exposure, their engagement rates are generally lower, and their endorsements can be less personal than those of nanoinfluencers or microinfluencers. 

Still, their large followings can be a great way to get a message out to many people at the same time. If your aim is to spread awareness, launch a big campaign, or even enter a new market – then macroinfluencers are a great pick. They should be your go-to for whenever visibility is crucial.  

For instance, take Niana Guerrero. She’s one of the biggest influencers in the Philippines right now, and brands reach out to her to get to a wider audience. 

ALSO READ: The Power of Filipino Influencers: A Look Into the How’s and Why’s of Their Influence

Understanding these categories helps in appreciating the unique value nanoinfluencers, microinfluencers, and macroinfluencers bring to the table. 

The former two offer a more intimate and authentic form of influence, which is becoming increasingly important in a market that values genuine connections.

Meanwhile, macroinfluencers are staying strong as the faces of influencer marketing – the type of people you can rely on to connect you to big audiences. 

Whatever you might need, there’s an influencer out there. So get out, connect, and find the one that’s right for you. 

To find the Key Opinion Leader (KOL) that perfectly aligns with your brand’s values and goals, it’s crucial to partner with a reputable influencer management agency. M2.0 Communications has built an extensive network of social media contacts to support our partners with their influencer marketing strategies.

Read about our influencer campaign success stories:

• Woolworths
• Ethan Allen
• Brazilian Embassy and BRF Global

The post Nanoinfluencers, Microinfluencers, and Macroinfluencers: What’s the Difference? first appeared on M2.0 Communications Inc..

Video content has always been a cornerstone of effective communication strategies. Content is king after all, and dynamic content is the best type there is. Among the many different styles and formats of video, Low-Fidelity (LoFi) ones have carved a unique niche, especially in the fintech sector. 

LoFi videos are, in short, low-complexity videos that are good for on-the-go, bite-sized pieces of information. 

These videos stand out for their authentic storytelling and approachability, offering a refreshing alternative to high-budget productions. In an industry where complexity often overshadows clarity, LoFi videos cut through the noise, offering a simplified yet impactful way to convey intricate financial concepts. 

From understanding the appeal of LoFi videos to integrating them effectively into marketing strategies, we will guide you through harnessing the power of authentic storytelling in a sector that continuously innovates and improves its products and processes.

1. Understand the Appeal of LoFi Videos in FinTech

LoFi videos have gained traction in the fintech sector thanks to their authentic and straightforward approach to production and storytelling. In an industry where complex concepts can be overwhelming, these videos excel in demystifying financial products and services. Their simplicity turns daunting topics into accessible narratives, making them highly appealing to a broader audience.

LoFi videos provide practical advantages in addition to being relatable. They are cost-effective and quick to produce, which suits the fast-paced fintech industry and enables agile marketing strategies. This minimalist approach not only saves time and resources but also resonates with digital audiences who appreciate relatability and authenticity.

Overall, LoFi videos can help enhance trust and build a bridge between companies and their audiences, thanks to how relatable they are. They’re more than a trend–they’re a strategic choice for making complex ideas approachable, and building lasting customer relationships.  

2. Identify Your Target Audience

Success with LoFi videos in FinTech starts with a deep understanding of your target audience. Knowing their preferences, challenges, and behaviors will help you craft videos that resonate with the people watching them.

Your strategy should revolve around creating content that meets your audience’s expectations and aligns with their values. Whether it’s simplifying complex concepts or showcasing real-world impacts, the content must address the interests of your viewers. 

In short, the authenticity of LoFi videos can help your brand connect with its audience, but only if the content speaks directly to their needs.

By focusing on what matters to your target audience, LoFi videos become a powerful tool in your fintech marketing arsenal, ensuring your message not only reaches but also impacts your intended viewers.

3. Choose the Right Type of LoFi Video

Selecting the appropriate LoFi video style is pivotal in fintech marketing, where the goal is often to communicate complex ideas simply yet effectively. Your choice should depend on your marketing objectives and the preferences of your target audience.

• Brand Videos: Ideal for showcasing your fintech brand’s ethos, culture, and value, brand videos help build brand awareness and trust and should authentically represent your fintech company.

• Explainer Videos: Perfect for demystifying financial products or services, explainer videos use straightforward language and relatable examples to break down complex topics, making them accessible to a non-specialist audience.

• Demo Videos: Demonstrate the functionality and benefits of your financial technology. Highlight how your product solves specific problems or improves financial tasks, catering to those closer to a purchase decision.

With the differences between them, each video type may serve a distinct purpose in your fintech marketing strategy. Explainer and demo videos are particularly effective in LoFi formats, focusing on content and clarity rather than high-end production values.

Whatever the case, so long as you can match your audience’s needs to the right video type, you can create content that engages, educates, and converts. 

4. Optimize Lo-Fi Videos for Various Platforms

Each social media platform has its unique audience demographics, content preferences, and technical requirements. Here’s how to optimize your LoFi videos across a few major platforms:

• Facebook and Instagram: These platforms favor engaging, narrative content. Short LoFi videos that tell a story about your financial service can drive high engagement. Use aspect ratios 1:1 for Facebook feed videos and 9:16 for Instagram Stories to ensure optimal viewing.
• YouTube: Ideal for longer explainer or demo LoFi videos. Utilize the 16:9 aspect ratio for traditional videos. YouTube’s algorithm prioritizes content that keeps viewers on the platform longer, so aim for videos that are on the informative side.
• TikTok: This platform thrives on creativity and authenticity, making it perfect for LoFi videos. Short, catchy videos that showcase the human side of your fintech brand can go a long way. Stick to a 9:16 aspect ratio to capture the audience’s attention.

Remember, the key here isn’t just about adjusting technical specs; it’s about aligning your video’s message and style with the preferences of the platform’s user base. For instance, YouTube users might appreciate more in-depth discussions on financial trends, whereas TikTok users may engage more with quick, fun insights into your fintech solutions.

By adapting your LoFi videos for each platform, you can maximize their reach, engagement, and impact, ensuring your fintech message resonates across the digital spectrum.

5. Utilize Key Production Techniques for LoFi Videos

Crafting effective LoFi videos for fintech marketing involves more than just simplifying the production process. It’s about leveraging specific techniques to ensure your message is clear, engaging, and tailored to your audience. Here are tips to enhance the impact of your LoFi video content:

• Focus on Clear Audio: Despite the visual nature of the video, clear audio is crucial. Ensure your message is understandable and without background noise. Sometimes, a simple, well-placed microphone can make all the difference.
• Stabilize Your Footage: Shaky videos can detract from the professionalism of your content. Use a tripod or stabilize your footage in post-production to maintain a polished look, even in a LoFi setting.
• Engaging Storytelling: The heart of a successful LoFi video is its ability to tell a story while still explaining complex concepts in simple terms. This could involve real-life examples, customer testimonials, or a walkthrough of how your service can solve common problems.

• Simplify Your Visuals: LoFi doesn’t mean low effort. Use simple graphics, clear text overlays, and concise visuals to highlight key points without overwhelming your audience. This approach keeps the focus on your message, making it more accessible.
• Optimize for Mobile Viewing: With the majority of social media content consumed on mobile devices, ensure your LoFi videos are optimized for smaller screens. This means large, readable text and mobile-friendly aspect ratios.

Key Takeaways

Before we wrap up, here’s a simple breakdown of how to integrate LoFi into your FinTech Marketing Strategy:

• Understand the Appeal of LoFi Videos in FinTech
  • LoFi videos offer a simple and cost-effective way to explain complex financial concepts. This builds lasting trust between companies and audiences.
• Identify Your Target Audience
  • Understand your target audience. Craft content that aligns with their preferences and values to connect authentically and effectively.
• Choose the Right Type of LoFi Video
  • Selecting the right LoFi video style (brand, explainer, or demo videos) will effectively communicate complex ideas to the target audience.
• Optimize Lo-Fi Videos for Various Platforms
  • Tailor your content to each platform’s unique audience and technical specifications to aim for maximum engagement.
• Utilize Key Production Techniques for LoFi Videos
  • Prioritize clear audio, stable footage, engaging storytelling, simplified visuals, and mobile optimization to have your message resonate with your audience.

By applying these production techniques, your LoFi videos can effectively communicate complex fintech concepts in an accessible and engaging manner. The goal is to create content that resonates with your audience, reinforcing your brand’s message without the need for high-end production values.

RELATED CONTENT: 

• 5 AI Tools to Help You Produce Better FinTech Videos
• 5 Key Features of a Successful FinTech Video Campaign

M2.0 Communications is a PR and digital marketing agency offering a variety of public relations and digital services to drive your business forward and boost brand awareness among your target audience. Visit our case studies page to learn more about the brands we collaborate with.

The post How To Integrate LoFi Videos Into Your FinTech Marketing Strategy first appeared on M2.0 Communications Inc..

A subtle yet significant shift is taking place. More and more types of influencers are popping up and making an impact in certain niches, namely, nanoinfluencers and microinfluencers. While they may not grace billboards or feature in blockbuster ads, their ability to carve more solid connections with audiences is reshaping the marketing landscape.

While nanoinfluencers and microinfluencers have some overlap in terms of who they are and what they bring to the table, understanding the difference between them is key. For instance, one of their key differences is that nanoinfluencers have a range of 1,000 to 10,000 followers, while microinfluencers have a follower base in the tens of thousands. 

These influencers aren’t just promoting products; they’re creating authentic connections with their audiences through genuine, grounded content. Today, we’ll delve into the importance of tapping into these influencers, and showing you just how effective they can be. 

After all, they aren’t just a trend. They’re proof of how quickly consumer influence and brand interaction have been evolving these days—a lesson you’ll want to learn and keep note of if you want to keep up with the trend. 

Advantages of Working with Microinfluencers and Nanoinfluencers 

1. Authenticity

One of the primary reasons nanoinfluencers and microinfluencers are becoming increasingly relevant in the marketing world is their authenticity. This authenticity is linked to their smaller, more manageable followings. 

Unlike their macro counterparts, these influencers often cultivate a personal relationship with their audience. Their content feels less like a broadcast and more like a conversation among friends.

This sense of authenticity is further amplified by the fact that nanoinfluencers and microinfluencers typically choose to promote products or services that they genuinely use or believe in. Their recommendations come across as sincere and trustworthy, mirroring the advice one might receive from a close friend rather than a distant celebrity. 

For brands, this translates into endorsements that resonate more deeply with audiences, fostering a sense of trust and loyalty that larger influencers might struggle to achieve. In an era where consumers are increasingly wary of overt advertising, the genuine approach of nanoinfluencers and microinfluencers offers a refreshing alternative.

ALSO READ: Crafting Authenticity in Influencer Partnerships from an Influencer Relations Manager

2. More personal connections

The ability to forge more personal connections is another thing that nanoinfluencers and microinfluencers have over macroinfluencers. With a smaller audience, these influencers can often engage more directly and meaningfully with their followers. It’s about creating a community with a genuine sense of belonging among their audience.

Nanoinfluencers and microinfluencers tend to know their audience better, understanding their preferences, interests, and even their day-to-day challenges. This deep connection allows them to tailor their content in a way that feels more relevant and engaging to their followers. 

For brands, this means that collaborations with these influencers are likely to be met with a warmer reception. The audience perceives the influencer’s endorsement as a recommendation from a trusted source, making them more open to exploring and embracing the advertised products or services.

In essence, the personal connection cultivated by nanoinfluencers and microinfluencers can lead to more effective and impactful influencer marketing campaigns, as they bridge the gap between brands and consumers in a more intimate manner.

3. Higher engagement rates

A standout feature of nanoinfluencers and microinfluencers is their higher engagement rates compared to larger influencers. 

Engagement rate, a critical metric in influencer marketing, often diminishes as follower counts grow. However, nanoinfluencers and microinfluencers buck this trend. Later x Fohr’s study shows that the less followers an influencer has on Instagram, the more engagement they get.

Their more modest following size allows for stronger, more interactive relationships with their audience, resulting in higher levels of engagement such as likes, comments, and shares.

This increased engagement is a testament to the closer, more personal bond they have with their followers. Their audience doesn’t just passively consume their content; they interact with it, engage in conversations, and often feel a part of the influencer’s journey. For brands, this means that collaborations with these influencers are likely to see higher levels of audience participation and interest.

In addition, the high engagement rates of nanoinfluencers and microinfluencers signal to social media algorithms that their content is valuable, often increasing its visibility. This results in a greater organic reach, making these influencers invaluable assets for brands seeking to maximize the impact of their marketing campaigns.

4. Authority in specific niches

Nanoinfluencers and microinfluencers frequently establish themselves as authorities or key opinion leaders—frequently called KOLs—in specific niches, a factor that significantly amplifies their influence. Their focus on particular topics, hobbies, or industries allows them to cultivate deep knowledge and expertise in these areas. This specialization not only attracts an audience with specific interests but also establishes the influencer as a go-to source for information and opinions in that domain.

For brands, partnering with influencers who have authority in a specific niche offers a direct line to a highly targeted audience. 

Whether it’s lifestyle, gaming, technology, or any other sector, the niche authority of nanoinfluencers and microinfluencers ensures that their endorsements resonate strongly with an audience already interested in those specific topics.

This focused authority is especially valuable in influencer marketing, as it allows for more precise targeting and tailored messaging. Collaborations with these influencers can yield highly effective results, as they are able to authentically integrate products or services into content that aligns seamlessly with their established expertise and audience interests.

As you’ve seen, tapping a nanoinfluencer or macroinfluencer is impactful in spreading brand awareness and engagement. To find the Key Opinion Leader (KOL) that perfectly aligns with your brand’s values and goals, it’s crucial to partner with a reputable influencer management agency. M2.0 Communications has built an extensive network of social media contacts to support our partners with their influencer marketing strategies.

Read about our influencer campaign success stories:

• Woolworths
• Ethan Allen
• Brazilian Embassy and BRF Global

The post Nanoinfluencers and Microinfluencers: The Future of Marketing first appeared on M2.0 Communications Inc..

Welcome to the future of Search Engine Optimization (SEO), where Artificial Intelligence (AI) is not just a buzzword but a game-changer. AI tools can help you streamline your workflow, target relevant keywords for your SEO campaign and content strategy, and provide helpful data to actually rank for them.

From small businesses to large enterprises, the right AI tool can be the key to unlocking potential, driving traffic, and ensuring your content resonates with the right audience. 

1. Keyword Insights 

Keyword Insights harnesses the power of AI to take keyword research to the next level. By analyzing search patterns and user behavior, Keyword Insights identifies not just popular keywords, but those that are most likely to convert, tailoring content strategies to meet the specific needs of your target audience. 

Designed for precision and depth, this tool offers unique insights into keyword relevance and search intent, enabling marketers to craft SEO strategies with laser-focused accuracy. It’s one of the best keyword research tools out there, putting a premium on speed. 

Ideal for both SEO beginners and experts, this tool simplifies complex data, making it a great asset for anyone aiming to boost their online visibility and reach.

Pricing:

• Offers a 4-day trial for $1
• Basic plan starts at $58

Key Features:

• Generates hundreds of relevant results by inputting a single keyword
• Groups similar keywords together for efficient sorting
• Identifies the search intent behind keywords
• Analyzes and selects the best keywords from each cluster
• Provides an AI-powered writing assistant to help with content creation

2. SEO.AI’s Keyword Tool

SEO.ai’s Keyword Research Tool represents a fusion of AI technology and SEO expertise, offering an innovative approach to keyword discovery and optimization. It’s a tool for the highly-saturated markets–one that can show you the best keywords, and also help you target your competitor’s keywords.  

After all, it’s not just about finding the most searched terms; it’s about driving traffic towards your site. 

Ideal for those looking to refine their SEO strategy with precision, SEO.ai’s tool makes the competitive world of keyword research accessible, actionable, and highly effective.

Pricing:

• Offers a 7-day free trial
• Basic plan starts at $49

Key Features:

• Auto-generates long SEO-rich articles
• Provides a list of keyword generated with AI
• Gives data-based insights on how to improve content for better ranking

3. Ryrob.com’s Free Keyword Research Tool 

Ryrob.com’s Free Keyword Research Tool stands out as a testament that powerful SEO tools don’t always come with a price tag. 

This free resource offers an impressive suite of features for keyword research, making it a fantastic option for marketers, bloggers, and businesses on a budget. Despite being free, it delivers robust insights into keyword trends, search volumes, and competitiveness, allowing users to identify valuable keywords without any financial commitment. 

Its user-friendly interface and actionable data make it a particularly appealing choice for those new to SEO or small businesses looking to make their mark online. Ryrob.com’s tool proves that effective keyword research and SEO success are accessible to everyone, regardless of budget.

Pricing:

• Free

Key Features:

• Generates blog titles and ideas
• Provides monthly search volume
• Shows the keyword’s ranking difficulty

4. VidIQ

VidIQ is an AI-powered SEO tool tailored for YouTube creators and digital marketers who want to boost their video’s organic reach. It provides deep insights into what viewers are searching for on YouTube and helps marketers write copy, titles, descriptions, and tags that increase visibility and engagement.  

Not only does it suggest relevant keywords, but it also predicts their view performance, giving creators a competitive edge in the crowded digital video space. However, as this is a tool with video at the forefront, it’s unable to suggest keywords for other types of content.

Overall, VidIQ is an essential tool for anyone looking to optimize their YouTube SEO strategy and connect more effectively with their audience.

Pricing:

• Free

Key Features:

• Provides related keywords
• Recommends ideal keywords with its auto-complete feature
• Allows user to research keywords directly in YouTube search
• Generates a keyword score based on search volume versus competition

5. Keywords Everywhere

Keywords Everywhere is a highly versatile and user-friendly browser extension that brings keyword research directly into your browsing experience. This tool is exceptional for its convenience, allowing users to see keyword data on the go as they search the web. 

With a premium on customer experience, it provides valuable insights such as search volume, cost-per-click, and competition data for keywords across multiple search engines. What sets Keywords Everywhere apart is its ability to offer real-time keyword data while you browse, making it an invaluable resource for content creators, marketers, and SEO professionals who want to seamlessly integrate keyword research into their daily online activities. 

This tool simplifies the process of identifying useful keywords and understanding user search behavior, all within the comfort of your browser.

Pricing:

• Starts at $1.75 monthly

Key Features:

• Integrates with browsers for seamless online marketing research
• Provides SEO insights as you surf
• Gives data for every search query, including traffic and search volume
• Generates related and long-term keywords

6. Junia 

Junia is an AI-driven keyword research tool that stands out for its intuitive and advanced approach to SEO. What makes it particularly effective is its ability to not only provide a wide range of keyword suggestions but also to give insights into the competitiveness and potential effectiveness of each term. 

Designed to streamline the keyword discovery process, Junia employs sophisticated algorithms to analyze search trends and user intent, offering a comprehensive list of high-value keywords tailored to your specific content strategy. 

Ideal for marketers and SEO professionals who want to make data-driven decisions, Junia helps to identify opportunities that might otherwise be overlooked, ensuring your content stands out in a crowded digital landscape.

Pricing:

• Free

Key Features:

• Provides data from Google Keyword Planner
• Auto-generates blog articles from a given keyword
• Generates list of related keyword ideas, search volume, competition level and CPC

Summary

RELATED CONTENT:

• SEO Tips from A Digital Marketing Expert
• Top 10 SEO Trends to Watch Out for 2024
• These SEO Mistakes Could Ruin Your Rankings
• What We Can Learn from SaaS SEO Success Stories

M2.0 Communications is a PR and digital marketing agency offering a variety of public relations and digital marketing services to drive your business forward and boost brand awareness among your target audience. Visit our case studies page to learn more about the brands we collaborate with.

The post 6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO first appeared on M2.0 Communications Inc..

As we get into 2024, the digital landscape has been more alive than ever, and buzzing with influencers who do more than just review gadgets and dissect software updates. They’re the trendsetters, the trailblazers, and the visionaries who are shaping the future of technology in the Philippines as we know it. To keep up, you have to know who’s on top.

That’s why we’re spotlighting the 7 best tech influencers taking over this year.  Prepare to meet the personalities who are not just witnessing the tech revolution, but are actively driving it. Each of them brings a unique perspective, an engaging style, and a depth of knowledge that both enlightens and entertains. 

1. Elyxirine

Elyxirine started out as a formidable force in the tech influencer arena. She is known for tech reviews and cute gaming set-ups. Her fast-paced editing style gives her audience entertaining videos to look forward to and replay.

She makes sure that her audiences can know all about the complex gadgets she shows off in her videos. You’ll want to follow her if you want to stay ahead in tech.

• Youtube: Elyxirine
• Facebook: Elyxirine 
• Instagram: @elyxirine
• Tiktok: @elyxirine

2. Pinoy Knows Tech

“Pinoy Knows Tech” stands out as one of the best guides for tech enthusiasts in the Philippines, especially for those who are hoping to save a bit when buying a new gadget. 

Run by a group of tech-savvy individuals, this channel is a go-to source for Filipinos seeking honest, in-depth reviews on the latest releases. 

What makes “Pinoy Knows Tech” stand out is their focus on value for money. They want to make sure that their followers make informed decisions before investing in new tech, especially since getting a new gadget can sometimes make a dent in your bank account. 

• Youtube: Pinoy Knows Tech
• Facebook: Pinoy Knows Tech
• Instagram: @_pinoyknowstech
• Tiktok: @pinoyknowstech

3. Sulit Tech Reviews

 “Sulit Tech Reviews” has become a great resource for the Filipino tech community, with a strong following of over 740k subscribers. This channel specializes in making tech accessible and understandable, particularly for the Filipino audience. 

Their weekly content, encompassing unboxings, first impressions, in-depth reviews, and tutorials, is delivered in Filipino, making it even more relatable.  

By breaking down the latest gadgets in a language that viewers get, they’ve established themselves as a trusted voice in tech reviews, guiding their audience through the often overwhelming world of consumer electronics.

• Youtube: Sulit Tech Reviews
• Facebook: Sulit Tech Reviews
• Instagram: @sulittechreviews

4. Mary Bautista

One person stands tall in the Philippine tech review landscape, known for her comprehensive gadget reviews. If you haven’t heard of her yet, her name is Mary Bautista. 

With over 1.2 million subscribers, she’s arguably the most influential tech reviewer in the Philippines. Mary’s channel is chock full of information, covering any device you could think of;  From laptops and tablets to earphones and, notably, smartphones. 

Her approachable style and in-depth knowledge make her reviews highly valuable for anyone thinking about getting a new phone. 

• Youtube: Mary Bautista
• Facebook: Mary Bautista YT
• Instagram: @marybautistayt

5. Tech Builder

Tech Builder, known off-screen as Angelo Casimiro, is a shining star in the realm of tech influencers, especially when it comes to DIY. 

As an Electrical Engineering student, Angelo has garnered a big following on platforms like TikTok and YouTube, thanks to all of his innovative and accessible DIY projects. 

His content spans a wide range of projects, from practical builds like a DIY alcohol dispenser to more creative ones like a smartphone steering wheel. 

• Youtube: Tech Builder
• Facebook: Angelo Casimiro
• Instagram: @angelocasi
• Tiktok: @techbuildermontage

6. Carlo Ople

Carlo Ople, a big figure in the sneakerhead community, has also made his mark in the tech world. 

While he’s mostly known for his extensive collection and reviews of the latest sneakers, Carlo has seamlessly extended his influence into tech, showcasing his diverse interests and expertise. Along with sneaker unboxings, his channel also dives into tech, featuring content like what’s inside the $3000 Apple mystery box. 

This unique blend of sneakers and tech makes his channel a go-to for anyone into the same hobbies. For anyone with a foot in both worlds, Carlo’s channel offers a blend of content that’s hard to resist, and his ability to bridge these two worlds is what makes him a standout influencer.

• Youtube: Carlo Ople
• Facebook: Carlo Ople
• Instagram: @carloople
• Tiktok: @carloople2

 7. Isa Does Tech

Isa Rodriguez, or Isa Does Tech, brings a fresh and relatable perspective to the tech influencer landscape. 

With her background as a lifestyle editor for a tech publication, Isa combines her expertise in tech with an understanding of everyday user needs. 

What drives her forward is a genuine want to demystify tech, making it more accessible to a broader audience. You just don’t get true passion like that anymore–it’s reason enough for a follow. 

• Youtube: Isa Does Tech
• Facebook: Isa Does
• Instagram: @isadoes_
• Tiktok: @isadoes_

RELATED CONTENT:

• Gaming Influencers to Watch Out for in 2024
• Gaming in the Philippines: From Pastime to Mainstream Entertainment
• eSports in the Philippines: The Rise of Professional Gaming

M2.0 Communications is an influencer management agency in the Philippines that helps brands tell meaningful, data-driven stories. Visit our case studies page to learn more about the brands we collaborate with.

The post The 7 Best Pinoy Tech Influencers Taking Over first appeared on M2.0 Communications Inc..

When shooting with your phone, it’s important to pull out all stops to make sure your footage comes out looking great. Follow these mobile videography tips to take high-quality videos on your phone’s camera.

Pay Attention to Composition

Getting your composition right is crucial to shooting visually appealing videos. Keep your subject in focus by centering the shot around them, and removing any unnecessary clutter from the background.
If you want to add some flair to your footage, you could also try using the rule of thirds. Imagine splitting your screen into a grid of nine equal parts, like a tic-tac-toe board.

The rule of thirds says that you should place the important parts of your shot at the spots where the vertical and horizontal lines meet. This will create balance and add a touch of style to your videos. Give it a shot!

Stabilize Your Phone

Keep your phone stable when you’re shooting so that your video comes out smoothly. A useful trick is to keep your elbows close to your body and your knees slightly bent while filming to minimize any shakiness. If you’re planning to keep your shot still, using a tripod is a good idea too. It’ll keep your video steady and free from any unwanted shaking.

Manage Lighting

Great lighting makes great videos! Use natural light in your footage whenever you can by positioning yourself near windows or shooting outdoors. If ever natural light is limited or unavailable, you can also opt for artificial light sources. Get creative and try different angles until you achieve the perfect lighting effect to make your subject shine.

Avoid Digital Zoom

When shooting videos on your phone, steer clear of digital zoom, because it can make your footage come out pixelated and blurry. Instead, physically move your phone closer to the subject. This way, you get to keep your video quality high while achieving the same zoom effect.

Consider Advanced Camera Apps

While your phone comes with a built-in camera app, it might not always provide you with all the functions you need to take full control of your camera. Advanced camera apps such as Protake (Android or IOS) will give you the freedom to adjust things such as your audio levels, video resolution, frame rate, and a number of specific video settings that will give you more creative control over your videos.

Key Takeaways

Before you go, here’s a quick recap of all the tips we discussed. Make sure to keep these in mind the next time you shoot on mobile!

• Pay attention to composition when setting up your camera by centering your subject or using the rule of thirds to balance your shots.
• Stabilize your phone by either holding your elbows close to your body or putting your phone on a tripod.
• Manage lighting in your shot, using natural light whenever possible and experimenting with different angles until your subject is well-lit.
• Avoid using digital zoom on your phone’s camera since it can degrade the quality of your footage. case studies page
• Consider advanced camera apps such as Protake which give you more freedom to adjust your phone’s camera settings.

What’s Next?

Mastering mobile videography is a process that takes time, practice, and a continued willingness to learn, so don’t be afraid to make mistakes along the way. Stay curious, keep experimenting with different shooting styles and techniques, and let your creativity flow. Happy shooting!

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• These Mobile Video Editing Apps Will Change Your Social Media Marketing Game
• TikTok: Appealing to Gen Z and the Video-First Market
• How to Use Videos in Your Digital Marketing Strategies
• Increase Your Conversion Rates Through Videos | A Guide to Platform Selection    

M2.0 Communications is a creative agency that offers content creation, social media management, and video production for brands to engage with their audiences. Visit our case studies page to learn more about what we do.

The post BEST Mobile Videography Techniques to Keep in Mind When Shooting first appeared on M2.0 Communications Inc..

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