Approach

M2.0 Communications executed a targeted communications strategy to elevate A Brown’s brand and property awareness in Manila, focusing on three pivotal actions.

Firstly, this included refining their key messaging. M2.0 emphasized the vibrant, welcoming communities within the properties, underlining the message that living on an A Brown property means living somewhere happier.

Secondly, M2.0 improved the quality and engagement of social media content. This ensured that A Brown’s social cards and posts were visually captivating and informative, effectively highlighting the luxury and beauty of their properties.

Lastly, M2.0 also launched targeted paid media campaigns to extend A Brow’s reach in Manila, ensuring the newly crafted messages and engaging content were seen by a broader, interested audience.

This approach aimed to not just raise awareness but also to position A Brown as a premier choice for luxury living in Mindanao, appealing directly to potential buyers in Manila through emotional connection, visual allure, and strategic online presence.

Results

With M2.0’s social media service, A Brown Company grew its follower count from 10,000 to over 51,000 in a year.

The growth in followers not only indicates a substantial rise in A Brown’s brand awareness among potential buyers in Manila and beyond, but also reflects the successful engagement and appeal of the content and messaging that M2.0 refined and shared. Thanks to the efforts in updating their key messaging, producing engaging visual content, using paid media, A Brown has successfully solidified its presence as a luxury real estate company.

Approach

In addressing MSD’s challenge, M2.0 Communications crafted a comprehensive strategy that broadened the focus of HPV awareness campaigns to include not just women, as had been previously emphasized, but all demographics at risk. This included men and members of the LGBT+ community. 

To get the message across, one thing M2.0 focused on was creating videos that would resonate with the audience and allow them to grasp the seriousness of HPV. 

Through compelling narratives and relatable content, the videos aimed to dismantle misconceptions and inform viewers about the importance of vaccination for everyone.

Along with this, M2 also reached out to partner with podcasts like the Jim and Saab podcast. This partnership used the hosts’ influence to spread the word about HPV’s preventable nature. 

This approach marked a significant shift in HPV awareness efforts, moving towards a more inclusive and comprehensive public health campaign. 

By utilizing dynamic videos and influential media partnerships, M2.0 was able to enhance MSD’s social media presence and ensure that the critical message about HPV prevention reached a wide and diverse audience.

Results

The campaign significantly amplified MSD’s social media presence and HPV awareness efforts.

For instance, the Facebook page garnered 56,676 likes with an extensive reach of 112,021,209, illustrating the campaign’s wide impact. Meanwhile, MSD’s Instagram achieved a reach of 1,963,908, demonstrating the effects of engaging with a diverse audience.

Audience engagement soared by 8,702,485 from the previous year, highlighting the campaign’s success in educating its audience about HPV prevention and the importance of vaccination.

These outcomes reflect the effectiveness of the inclusive and strategic approach in enhancing HPV awareness and encouraging vaccination across all demographics. More importantly, it taught Filipinos to take HPV seriously–leading to a healthier future for themselves and their families. 

Approach

In order to build a community, you have to give your audience a reason to stay. 

With this in mind, M2.0 Communications developed a strategic 6-month social media campaign to elevate CEMEX’s LinkedIn profile. The campaign focused on thought leadership and sustainability in the cement industry. 

The campaign’s core aim was to organically expand CEMEX’s LinkedIn community. With this in mind, M2.0 focused on developing the key messaging that the LinkedIn posts would center around. This included the following: building connection, building innovation, and building value. 

M2.0 created social cards that would get the message across: that CEMEX is here, and building itself up with sustainability at its forefront. 

Results

The approach that M2.0 devised for CEMEX on LinkedIn led to a remarkable achievement: a fourfold increase in community size within just six months. This growth underscores the effectiveness of the campaign’s strategy, combining engaging content and a focus on sustainability and thought leadership. 

The quadrupling of CEMEX’s community size on LinkedIn as a direct result of the campaign illustrates the power of combining visual storytelling with authentic messaging to resonate with the target audience. 

It stands as a clear indicator of the campaign’s success in reinforcing CEMEX’s position as an industry leader committed to sustainability. It has transformed its LinkedIn presence into an authoritative and influential platform–one whose community engages with it authentically and will continue to do so in the months to come.

Approach

To tackle the challenge of raising awareness about BRF Global’s products, M2.0 devised a targeted influencer strategy. The influencer management agency recognizes the power of micro-influencers in creating authentic connections with audiences and chose five prominent figures: Jo Sebastian, Mich Oliva, Bernice Miranda, Enzo Bonoan, and Anjo Resurreccion. Each of these influencers was selected for their impact in the lifestyle niche, perfectly aligning with the campaign’s objective.

The campaign’s key message focused on the importance of understanding the origins of one’s food, tying it to the concept of a refined lifestyle. This strategy aimed to encourage Filipinos to be immersed in the Brazilian culture of healthy living. By leveraging the lifestyle influencers’ reach and credibility, M2.0 pushed to foster a positive perception of Brazilian culture and cuisine. The influencers were tasked with creating engaging content that would resonate with their followers, effectively promoting BRF’s products and the Brazilian way of life.

Results

This influencer campaign developed by M2.0 Communications for BRF Global and the Brazilian Embassy yielded impressive results. By engaging with lifestyle micro-influencers who shared personal aspects of their lives on Facebook and Instagram, the content produced felt authentic and relatable, resonating strongly with their audiences. This approach ensured that the promotion of BRF Global’s products and the perception of the Brazilian lifestyle were seen as grounded and genuine.

The influencers created engaging and relevant content, including videos with headlines like “What I Eat in a Day,” “Five Healthy Habits,” and “Come Work Out with Me.” This content strategy effectively communicated the value and quality of BRF Global’s products while promoting a healthy, Brazilian-inspired lifestyle. 

A testament to the campaign’s success was reflected in the reach and impressions achieved by the influencers. All in all, they garnered a total reach of 43,579, with 44,113 total impressions. 

Approach

In addressing Ethan Allen’s challenge, M2.0 Communications adopted a strategic approach centered on engaging the right influencers and media personalities. The primary criterion for selection was an alignment with Ethan Allen’s brand values, aesthetics, and target demographics. This careful selection process was crucial to ensure that the influencers’ content and reach would resonate authentically with the desired audience.

With this, we were able to tap three key personalities: Apples Aberin, Happy Ongpauco Tiu, and Nicole Ortega. 

Apples, a known connoisseur and frequent buyer of high-end products, was an ideal match. Similarly, Happy Ongpauco Tiu, a notable chef and restaurateur, represented the perfect blend of culinary expertise and luxury lifestyle, aligning seamlessly with Ethan Allen’s association with Focus Global Inc., a distributor of premium brands like Kitchen Aid and Oster.

Nicole Ortega, a prominent socialite with extensive connections, was also selected for her influence among the upper echelons of society. Her involvement was seen as pivotal in creating a buzz within the right circles, crucial for the event’s success. These choices ensured that the influencers were not just promoting a product but were genuinely invested and aligned with the lifestyle and values that Ethan Allen represents.

Results

The result of M2.0 Communications’ influencer strategy for Ethan Allen’s Transcendence Collection launch was notably successful, especially considering the influential stature of Apples Aberin, Happy, and Nicole Ortega in their respective domains.

Their promotion of the event on Instagram aligned seamlessly with their personal content styles, ensuring authentic and effective engagement with their followers.

Each of these influencers brought their unique perspective and audience to the table.

Apples’ posts resonated with her followers who appreciate high-end products and aesthetics, while Happy’s culinary background appealed to those interested in a luxurious lifestyle. Nicole, with her wide social reach, was able to draw in an audience keen on high society events and exclusive gatherings.

Their posts about the event did not just showcase the Transcendence Collection but also embodied the lifestyle and elegance associated with the Ethan Allen brand.

Approach

The campaign needed to accomplish the following: empower children to tell compelling stories, mobilize the public to listen, and reinforce UNICEF’s role as a facilitator of meaningful engagements for the youth. In order to achieve these goals, World Children’s Day had to be greater than what it was previously.

To inspire creativity, UNICEF started the campaign by conducting workshops wherein young people from varying circumstances were paired with seasoned storytellers in various media – film, photography, and dance. The mentor-mentee pair developed their story concept based on the theme “Walang Iwanan” (Leave No One Behind) and shared their interpretation in the children’s medium of choice. UNICEF’s main role was to bridge the storytellers with the communities, to guide them on ethical filming and child-friendly storytelling, and to provide a venue to share their stories so that the public can hear their message.

Then, UNICEF held the Festival of Youth, a fun-filled event in partnership with the private sector, youth groups, government allies, and other networks. M2.0 developed the event theme and title: “Sigaw ng Kabataan” with the idea that as we are pushed to cope with the challenges that children face each day, we are reminded of the importance of reinforcing childhood’s basic enjoyments. 

This is not about a return to the way things were. For millions of children around the world, ‘normal’ was never good to begin with. For World Children’s Day 2022, we aimed to reimagine a better present and future for them, as reflected in the voices of young people. For this World Children’s Day, we let children be children. We let them tell their stories. We let their voices be heard. We let them celebrate. 

The finalized projects and performances of the participants were featured during the event. UNICEF goodwill ambassadors, Anne Curtis and Gary V, were invited to moderate panels with the youth as well as perform for the attendees. Government and implementing partners reaffirmed their commitment to children’s rights, while youth-led organizations set up activity booths for the young audience to enjoy.

To further show their support for World Children’s Day, UNICEF invited different LGUs and organizations for the “Go Blue” activation. They lit up their buildings, monuments, and landmarks with a blue color to help draw attention to children’s concerns and the most pressing issues they face.

Results

Thanks to the collaboration efforts, World Children’s Day 2022 was a success. It ended up garnering a significant media value of 27,501,258. This was a culmination of various media pick-ups, including CNN TV Coverage, ABS-CBN, Sun Star, and Manila Bulletin.

The event’s media coverage helped spread the message of World Children’s Day and the importance of protecting children’s rights. The media’s participation for the event was crucial in amplifying the voices of children and highlighting the various challenges they face. 

The success of World Children’s Day: Sigaw ng Kabataan was not only measured by its media value, but also by the awareness it raised and the progress it made toward securing a better future for children around the world. With the people involved, it is clear that UNICEF reached its goal.

Approach

M2.0 Communications identified two major obstacles that prevented Filipinos from considering Brazil as their travel destination. The first issue was the intimidating high cost and travel time. The team estimated that a one-way flight to Brazil can go up to as high as PHP 180,000 for one person. Additionally, the flight duration was around 30 hours. For any individual, this was too much of a time commitment.

The second issue was related to COVID-19. Many people were concerned about traveling during the pandemic and the risks associated with it. To address these concerns, the team developed a key message: “Brazil will be here when you’re ready.” This message aimed to reassure Filipinos that Brazil was a beautiful and safe destination, and they could plan their trip when they felt comfortable.

The team at M2.0 Communications executed a social media campaign by setting up a new Facebook page that showcased the culture of Brazil. This was done in order to separate from the existing Brazilian Embassy Facebook page that was dedicated to consular affairs. The team also designed a logo specifically for the campaign and developed several design collaterals like Facebook covers and monthly social cards.

The team produced around 20 social cards every month, each highlighting different aspects of Brazilian life such as its culture, food, and festivals. They also launched paid media campaigns to boost engagement and have a solid base of page followers. Additionally, the team is planning to engage with influencers and partner companies to further promote the campaign.

Results

In just over 2 months, the “Olá, we are Brazil” Facebook page has already accumulated 5,000 likes and over 611,000 impressions. The campaign was a resounding success, and the results were evident.

Monthly posts featuring different cultural aspects of Brazil receive consistent engagement. These include various creative images and animated GIFs showing food, personalities, notable places, holidays, cultural beliefs, etc. 

Scrolling through the “Olá, we are Brazil” Facebook page will paint a colorful picture of what it’s like to be in Brazil. A conscious effort to make sure that the content is geared toward a Filipino audience was made to show that there are particular concepts that both countries have a similarity.

Approach

The PR team has come up with a strategic plan that involves an influencer campaign called “Aus-some Christmas with Woolworths!“.

The main objective of the campaign is to attach trusted names to the Woolworths brand, which will help establish its credibility among consumers. The team has identified 11 influencers from different economic demographics, with a focus on aligning each one with the appropriate supermarket chain (i.e. Shopwise for the masses, The Marketplace for the upper class). The team has provided content ideas, including captions for the influencers’ posts, and an influencer seeding plan that involves sending free Woolworths products to the influencers so they can try them out.

The M2.0 Communications team was able to secure top-tier influencers such as Chef Tatung, Erwan Heusaff’s FEATR, and Haidee Quing to participate in the campaign.

They were asked to create content that featured Woolworths products, such as recipes using the brand’s ingredients, “What I Eat in a Day” vlogs, and Noche Buena meal plans under PHP 1,000.

Results

Aus-some Christmas with Woolworths! garnered over 615,910 reach, 272,856 interactions, and 843,137 impressions. Through the influencer campaign, Woolworths was able to gain significant exposure and make a strong impression on potential customers. The influencers not only helped to establish the brand’s credibility but also provided valuable content that showcased Woolworths’ products in a positive light.