Data & Analytics - M2.0 Communications Inc. https://m2comms.com Public Relations Firm Wed, 31 Jan 2024 07:12:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Takeda: Bringing Back Trust for Dengue Vaccines https://m2comms.com/2022/11/15/takeda/?utm_source=rss&utm_medium=rss&utm_campaign=takeda Tue, 15 Nov 2022 11:47:23 +0000 https://m2comms.com/?p=13559 Bringing back trust for dengue vaccines

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Takeda

Data & Analytics

Challenge

Over the past decades, dengue has grown dramatically to put about half of the world’s population now at risk. It’s now endemic in more than 100 countries around the world, accounting for about 100 to 400 million infections and 20,000 deaths each year.
The world’s first dengue vaccine, Sanofi’s Dengvaxia, was met with widespread yet mixed sentiments. While it was positively received in countries like Singapore, it drew backlash in the Philippines where it became mired in controversy.
What started as the world’s first dengue immunization campaign quickly escalated into a nationwide scandal after the deaths of several children were linked to the Dengvaxia vaccine. This caused the Filipino public to not only lose trust in health officials, but also in vaccines in general. Vaccination rates dropped as dengue infections continued to soar. The issue also made international news.
At the height of the issue, Takeda had begun preparing for the launch of its own alternative to Dengvaxia in the Asia-Pacific (APAC) region—the first one to do so in the market. However, they had minimal mentions across APAC due to Dengvaxia’s extensive media coverage, with over half of mentions (62 percent) concentrated in Singapore.
How could Takeda promote their pharmaceutical expertise in dengue, while restoring public confidence in vaccines? M2.0 Communications was tasked to help Takeda understand how conversations and influencers have shifted, and how they could maximize trends to ready the public for its new vaccine.

Approach

Unlike Dengvaxia, TAK-003 doesn’t require prior screening which allows for faster administration. It also showed a 73.3 percent overall efficacy rate against dengue, making it a highly effective candidate.
With people’s fears still fresh over another Dengvaxia putting their health and lives at risk, Takeda’s goal was to advocate for how TAK-003’s benefits outweighed the risks in the fight against dengue.
For this purpose, M2.0 Communications was tasked to identify and engage Takeda’s target audience and provide timely and relevant reports to power a data-driven campaign for TAK-003’s introduction to the market.

Results

As the main consultant for strategic communications in the APAC region, the communications agency regularly oversaw stakeholder engagement, content development, and media consulting and analytics in the Philippines, Indonesia, Thailand, Malaysia, and Singapore. Without offices in these countries at the time of execution, Takeda needed a partner that had a masterful understanding of the regional and local landscapes.
M2.0 Communications developed the TAK-003 integrated Scientific Communications and Advocacy Plan (iSCAP), a framework to establish Takeda as a recognized leading vaccine provider and contributor of relevant and credible dengue and TAK-003 dialogue to the global conversation.
For this, we primarily provided media monitoring, social listening, public relations (PR) consultation services, and press release development and seeding. Based on identified core themes (outbreaks, vaccines, key opinion leaders, and vector control), we prepared reports that offered ideas on how Takeda could engage in the digital space in each APAC country.
We also worked hand-in-hand with Takeda’s PR team to facilitate the testing and authorization of the vaccine with the regulatory bodies of each country. Five years after the start of their campaign, Takeda was able to secure approval for Qdenga, its dengue vaccine in Indonesia. Taking these prospects, the company is now setting its sights on bringing its vaccine to a larger, global market in the near future.

More Case Studies

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]]> Highlighting Daikin’s Cool Brand Proposition https://m2comms.com/2022/09/26/daikin/?utm_source=rss&utm_medium=rss&utm_campaign=daikin Mon, 26 Sep 2022 08:35:52 +0000 https://m2dev.m2comms.com/?p=1986 Breathing in a Fresh Take on Their PR Strategy

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Highlighting Daikin’s Cool Brand Proposition

Data & Analytics

Breathing in a Fresh Take on Their PR Strategy

Challenge

As an air conditioning solutions provider, Daikin provides air conditioning products and services for practically all types of air conditioning needs and offers a complete line-up of residential, commercial and industrial products that promote environmental protection, energy savings, comfort, peace of mind, safety and health. The brand aims to provide total air conditioning solutions to the Philippine market that promote comfort, and top-of-the-line products and services through leading-edge technology.
With the COVID-19 pandemic prompting the people to reconsider their lifestyles and how we value the quality of the air around us, Daikin was aiming to highlight their brand proposition against the top players in the industry.

Approach

Our themes were focused on showcasing how Daikin, the world’s leading air conditioning manufacturer, continues to make sure families are able to access both clean air and a comfortable living/working environment during this very challenging time.

Our team took a new approach to highlight their fresh perspective. We focused on key stories that:
– showcased the benefits of their newest product line-up, which not only provides efficient cooling but is also eco-friendly.
– emphasized the brand’s support for businesses reopening post-lockdown, demonstrating their commitment to the local economy.
– presents the new partnerships that they made to accelerate the growth of the aircon industry in the country.
– CSR activities, which contribute to the betterment of the community and the environment.
To position Daikin as a leader in the industry and increase its share of voice (SOV), we arranged exclusive interviews with Takoyoshi Miki, the President of Daikin Philippines Air Conditioning.
In addition to the typical PR metrics, we offer a distinctive media intelligence tool called Media Meter. It goes beyond surface-level analysis, providing comprehensive analytics on the company’s media exposure. It offers valuable insights into both the quality and quantity of coverage across various media channels, including top-tier online and print media, regional newspapers, and other key platforms.
The monthly reports embody our commitment to thoroughness, enabling us to effectively monitor Daikin’s share of voice. To ensure a competitive edge, the tool keeps track of the topics covered and published by the brand’s competitors. This invaluable information empowers us to develop more captivating and innovative story angles that enhance the brand’s communication strategy.

Results

Through M2.0’s PR services for Daikin, we were able to further increase the brand’s SOV and extend its reach by gaining outstanding media pickups across online, print publications and blogs. Despite the steep competition with other established brands, Daikin continues to remain in the market conversation for clean, safe, and quality air conditioning products.

More Case Studies

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