No one can truly predict how one’s life might turn out, or the different twists it may take. This is especially true for M2.0 Communications’ very own Account Director, Claire Misalucha. Through her expertise, she’s been able to lead our team through our greatest successes. 

Her insights are unique to her journey and have been essential in helping the company grow. There’s no simple way to describe it; her years of experience are a complex network of learnings that make her more than just an Account Director. 

At the heart of it all is her simple philosophy: learn, learn, learn. 

Shifting tracks 

Claire is a testament to the fact that it’s never too late to shift tracks. In college, she’d taken up hospitality. It was to follow along with what her parents had wanted, especially considering the fact that hospitality was a popular course to take at the time. 

However, she’d already known from there what she’d really wanted; to pursue marketing and communications. While she did see her course in hospitality through to the end, she never lost sight of her goal. 

After graduation, Claire took a job in the hotel industry to make good on her degree. At the same time, she took up a masters in her true passion: marketing communications. It was this master’s degree that gave her the opportunity to apply to the firms she’d wanted to work for. 

That’s not to say that her undergraduate degree and job in the hotel industry were simply sidelines. As it turns out, having that unique perspective helped her navigate the PR landscape with more ease than others who did not have her experiences in hospitality. 

“The [hotel] industry taught me how to manage guests. Now, in PR, I’m managing clients! It was able to prepare me, since I learned how to deal with different people,” she said.

A new day, everyday 

When it comes to the day-to-day life of an Account Director, Claire stated that the first thing she (and all the other account managers) does in the morning is read the news. Whether it’s online news or a physical broadsheet–it’s of the utmost importance that she and her team stay on top of what’s happening. 

“When I’m meeting with my friends, [they tell me that] they have to detox from social media. For us working in comms, it’s hard! We always have to be in the know of the latest trends,” she said.

Claire brought up that while everyday starts with the news, what comes after is always a surprise. 

“There’s no day that’s the same. There’s no template, no formula, which is what I like! Because everyday, I’m learning something. Everyday, I’m creating something, which is what excites me.”

Learning and unlearning

In line with reading the news each and every day, Claire brought up that the most important takeaway she’s learned through her work in the PR industry so far is this: 

Learn and unlearn. 

Considering how quickly the PR landscape shifts and evolves, it’s of the utmost importance to learn what’s trending right now, and unlearn what no longer works. This is the key to crafting campaigns that leave an impression. 

Along with this, she highlighted that it’s important to know when to take risks. 

What worked yesterday might not work today, and vice versa. When trying to break into the public’s consciousness, you need to know how to make some noise and drum up conversations. 

“At the end of the day, what you want is results. For us to be able to get that result, sometimes it requires us to go out of the box,” she said.

The shape of the future

When asked about where she can see herself moving forward, Claire noted that she can see herself doing this for the next 5-10 years of her life. It’s what she’s always wanted, what aligns with her interests, and what she’s great at doing. 

Along with this, she’s also excited to see what the future of marketing itself looks like. With AI on the rise, she shared that she’s been learning how to adapt new technological advancements into her everyday work. 

Overall, Claire’s passion for her job and dedication to the industry so far is what’s propelled not only her career, but this company forward. With how she keeps an eye on the way the PR landscape shifts, she’s certainly on top of trends in all the ways that matter.

ALSO READ:  Ask the Expert: A Look Into Media Relations as the Heart of PR

M2.0 Communications is a PR agency in the Philippines that helps brands tell meaningful, data-driven stories. Find out how we help our clients tell their stories by visiting our case studies page.

The post The key to staying on top of the PR game: Insights from an Account Director first appeared on M2.0 Communications Inc..

The Public Relations Organization International (PROI) Worldwide is a league of 90 entrepreneurial communications firms in more than 65 countries. They’re agents of change that combine forces with one goal at the forefront: to solve each of their clients’ PR-related problems. 

In line with this, the PROI recently held their annual meeting in Bali, Indonesia that included individuals and executives from the top PR agencies across the Asia Pacific region. Among them were two of our very own: our Account Director Claire Misalucha, and our Content Development Lead, Beejay Castillo. 

Entrepreneurial leaders 

At its core, the PROI Worldwide is a dynamic collective of trailblazers and entrepreneurial leaders in public relations. PROI agencies are hand-selected, bringing to the table a unique entrepreneurial spirit that fuels innovation and creativity. The members share resources, best practices, and cutting-edge industry intelligence to elevate the services they provide to an enviable benchmark.

PROI embodies a strategic alliance of 90 independent PR firms from more than 65 countries, each one a leader in their respective market. This assembly of agencies doesn’t just follow industry trends; they set them. They steer the global conversation on public relations and shape the future of communication with foresight, expertise, and a proactive approach to the ever-changing demands of the digital age.

These firms tackle a vast spectrum of communications challenges with a common thread: an unwavering commitment to solving complex problems. They offer a full suite of services, from crisis management and brand strategy to digital marketing and media relations, all while maintaining the agility and personalized touch of an independent agency.

Inspiration after innovation

The PROI’s annual meeting is the Oscars of the PR world, where thought leaders and innovators come to share, inspire, and drive the future of communication. In turn, everyone better understands the trends that shape not only marketing and communications but the world at large.

In this prestigious event, Claire and Beejay represented M2.0 Communications and were the company’s ambassadors to the ever-evolving dialogue of global public relations.

The annual meeting is a testament to the power of unity in diversity, celebrating the shared passion for excellence and a mutual commitment to shaping the future of public relations.

Beyond the business card exchanges and formal handshakes lies a deeper value: inspiration. Witnessing the innovative strides and achievements of partner agencies fuels a shared ambition to transcend traditional boundaries. 

The discussions primarily tackled some of the most riveting and relevant topics in today’s PR landscape, such as the dual-edged nature of automation, the transformative potential of generative AI, and the strategic importance of Environmental, Social, and Governance (ESG) initiatives, along with exploring the evolving role of Employee Value Proposition (EVP).

Coming home with lessons learned

Overall, Beejay and Claire shared that the experience was a great opportunity for branching out, sharing their knowledge, and exposing themselves to what other PR professionals in the region do. The strategies that others employ, how they tackle problems, how they approach certain situations–all that and more, leading to a deeper understanding of how it all works. 

In particular, the event also discussed the fact that among all these diverse PR firms, common challenges still exist. While there may never be a catch-all solution to them, an important thing to keep in mind is the fact that the answer to each problem still lies in each person’s hands.

“PR is here to stay, but we have to innovate and look at how we can level up our services so that we can stay relevant in the ever-changing landscape of communication and media,” Beejay stated.

When it comes to key takeaways, Beejay also highlighted one thing: the importance of people in the success of an agency. 

Today, it might be tempting to turn to AI for any problem, any job, or any bump in the road. While new technology does make certain aspects of the job easier, a person’s role in the industry should never be underestimated. 

“Engaging employees and nurturing a shared vision are fundamental in steering the collective effort towards success,” Beejay noted.

He emphasized the significance of unity—’para lahat magtutulong-tulong sa pagkamit ng success‘ (so everyone works together to achieve success). 

In the current landscape where AI tools are everywhere, it’s the human element that infuses communication with that special ingredient—be it in leveling up discourse, sparking creativity, or imbuing our narratives with deep-seated meaning.

With this, both Beejay and Claire highlighted how excited they are to apply their new learnings to their work from now on. 

M2.0 Communications is a public relations agency that helps brands creatively tell their stories. We offer services, including PR advisory, reputation management, influencer marketing, and video production. Visit our work to learn more about the brands we collaborate with.

The post The Face of PR’s Future: Takeaways from the 2023 Regional PROI Meeting first appeared on M2.0 Communications Inc..

But what really goes on behind the scenes? What does it take to master the dance between the public, media outlets, and the stories that need to be told? 

To pull back the curtain on this dynamic world, we sat down with an industry veteran boasting over two decades of hands-on experience. As M2.0 Communications’ Media Relations Manager, Shyla’s insight offers a rare and illuminating perspective on the evolving nexus of PR and media relations. 

While working in media relations for as long as she has, Shyla has worked on projects like the Asia-Pacific Economic Cooperation meetings in 2015, the first-ever automated Philippine elections back in 2010, and IKEA’s recent local launch. 

Along with this, she’s also handled clients from both public and private industries, such as health, lifestyle, hospitality, and consumer technology, among others.

This piece covers her own unique experiences, insights, advice, tips, and tricks for navigating a life in media relations. Essentially–all the basics you need to know according to an industry professional.

What do you think of how the PR landscape is currently evolving? 

Here’s the thing: a decade or two ago, we only had all-print publications. That includes a few broadsheets, along with tons of tabloids. Then, there were the weekly women’s magazines, plus the lifestyle magazines which you’ll normally find in salons and parlors. 

Basically, twenty years ago, it was all in print. But as we moved forward and evolved, online avenues for PR and media relations started popping up. This is especially true thanks to the pandemic, which made things like blogs more important than ever. 

This is important to consider when you look at the fact that the PR landscape has been evolving to meet the needs of the audience. That is, you need to ensure that things reach the audience to begin with. That’s why I think publications, bloggers, and online news are essential. 

In the past, if you lived away from the city, then you wouldn’t know about any news. What’s trending, what’s the latest–you wouldn’t know any of it unless you had a radio or a TV, and even then, not everything was featured on there. 

But now, almost everybody has a mobile phone and access to online news, bloggers, vloggers, and TikTok influencers. It helps the brand reach the audience faster. So, the way the PR landscape has been evolving is very positive for not just the brands, but for everybody! Spreading the news and reaching out to others is easy now, you never have to go too far to make sure people know what’s happening.

What’s your priority when it comes to media relations? 

Media Relations should be personalized. For example, if your client is in the health industry, you wouldn’t tap a writer who isn’t into health. That’s the base-level explanation for it. 

But on a deeper level, what does that mean? For me, it means making friends. I study what tickles their senses, what their expertise is, and what they like. Which specific industries do they write about, and what angles do they want to write about? That’s what being personalized means. 

It can even go deeper than that. For instance: are they married, do they have kids? What are their strengths, and what are their weaknesses? Things like that! But more importantly, part of being personal is to treat them with respect. PR and the media work hand in hand. But just because they’re benefitting too doesn’t mean we shouldn’t show them respect or should stop treating them with decency. 

Knowing people in the industry in a personal way and treating them with respect is more than just for the job, too. Of course, there are benefits. For instance, the other day, I heard one blogger say “We’re leaning more towards [M2] because of Shyla.” So, I don’t see this as just a job anymore–I see it as my life. That’s why I need to be friendly, I need to be nice, and I need to know them. It comes from a genuine place of interest, and after working for this long, I can say that I know their hearts and souls now, too. 

So, that’s what it means to be personalized: to give respect. 

“Always ask yourself: If you were to put yourself in their shoes, what would make you smile?”

Keeping that in mind will help you make better connections. 

Is forming a connection harder now with the online landscape? 

No. It’s easier now because of social media. There are more opportunities for PR popping up because of that–it’s so much faster now. 

Now, it’s become a matter of how you want to present your brand or client, what headline you want, and what works as an effective angle. 

So, it’s less about reaching out. It’s more about how big, how deep, and how important your story is–because there are so many stories now. 

For me, the hardest thing is really the competition, and thinking about how you’ll present your angle. How do you present that you’re more important than your competitors? It becomes a matter of your PR strategy, not a matter of how to reach out to everyone else to spread the story. 

It’s hard, but as long as you can tap into current trends, reaching out isn’t a problem anymore.

What are some of the common misconceptions that you’ve noticed about working in media relations? 

For those who don’t know PR, they think I’m part of the media. That’s one thing.

Another thing is thinking that the job is easy. Yes, it is easy in a sense, but building relationships takes commitment. It isn’t quick. I look at people’s personalities, I see the kind of person they are. It’s heavy; to talk to people every day, different people in different situations. 

You really have to know who you need to talk to, and know it instantly–that’s the best way to get forward. If you’re in media relations, you need to know your story, you need to know who’s too busy to take it at the moment, and who’s got a light enough load. 

“Basically, you need to know your story, and who is the best person to tell that story.”

It’s a very enjoyable job, but you need to learn and know how to invest your time and sincerity. Even your weekends, even your time with your family and kids. It’s all to build relationships that foster trust, which is what matters the most as a media relations manager; earning people’s trust so that they can trust you right back. 

M2.0 Communications is a Philippines-based PR agency that specializes in business, technology, and lifestyle communications. We offer a range of PR services including crisis communications, stakeholder engagement, and influencer management. Visit our case studies page to learn more about the brands we collaborate with.

The post Ask the Expert: A Look Into Media Relations as the Heart of PR first appeared on M2.0 Communications Inc..

Chances are, you may just barely remember it. Nobody really reads newspapers anymore, anyway. Is there still value to be found in it—and in media relations as a whole? 

Doubting the value of media relations just because print news is going out of style would be remiss. There’s much more to media than just newspapers, and even then, the broadsheet in particular still carries much weight in the simple act of spreading the word.

Here’s a look into the benefits of media relations, especially for boosting your brand. 

1. Brand awareness

How do you expect to reach your target audience if no one is talking about your business? You’re hardly going to make an impact if you aren’t part of the conversation. Not to worry—media relations can help with that. 

Getting your brand’s name out there through the media is a surefire way to let people know about you. This is especially true in that media outlets, including newspapers, magazines, television, radio, and online platforms, have a wide audience reach. 

Through media relations activities such as press releases, interviews, and features, you can showcase your products, services, and expertise to a large audience for enhanced brand recognition and awareness.

2. Thought leadership 

Media relations offers opportunities to help you position your brand as a thought leader and expert in your industry. 

By providing valuable insights, expert opinions, and analysis on relevant topics, you can establish your business as a go-to source for journalists seeking industry expertise. If you want to be recognized as a pillar for reliable information, then this is especially valuable.

Regularly contributing to media discussions through interviews, articles, and op-eds can enhance your brand’s reputation, increase visibility, and attract potential customers.

3. Generating trust

Media coverage helps build credibility and trust in the eyes of consumers. 

When your business is featured or quoted in reputable media outlets in a positive way, it lends credibility to your brand. This is especially important now with scams being more rampant than ever. 

In short, media relations help possible customers know that they can trust you, that there are real people working behind the brand. 

Real people trust real people, that’s why customers often perceive businesses mentioned by the media as more reliable and trustworthy. Positive media exposure can validate your brand’s expertise, achievements, and industry leadership, influencing customers and the decision-making process.

4. Controlling a crisis

Media relations also play a critical role in managing crisis situations and preserving your brand’s good name. 

In the event of a crisis, effective media relations enable you to respond promptly, provide accurate information, and manage public perception. By maintaining open lines of communication with the media, you can immediately address concerns, correct misinformation, and demonstrate transparency.

Building strong relationships with journalists and media professionals ensures that you can present your side of the story during challenging times.

Media relations is a vast landscape that any business should tap into to stay on top. It may be tempting to overlook it in favor of other forms of marketing, but doing so would be ignoring a potentially valuable opportunity. 

In short: don’t look away! Tapping into media relations may be better for you more than you think. 

M2.0 Communications is a PR agency in the Philippines that has been helping brands tell meaningful, data-driven narratives.

The post What Is the Value of Media Relations? first appeared on M2.0 Communications Inc..

In the ever-evolving landscape of modern business, the role of public relations has become increasingly critical. As organizations strive to maintain a positive reputation, build strong relationships with stakeholders, and navigate the intricacies of the digital age, skilled PR professionals have emerged as indispensable assets.

Excelling in this field requires more than just a knack for communications; it demands a diverse set of skills and a deep understanding of human behavior, media dynamics, and strategic thinking. Read on to learn more.

1. Mastering interpersonal skills

Building relationships with the public requires mastery of various interpersonal skills such as active listening, persuasiveness, and empathy, among others. Such skills form the baseline foundation for PR.

From here, everything else will follow. Being able to branch out to other people, form bonds, and agree on things is the first step to winning your audience. 

2. Leveraging social media

In today’s fast-paced, video-first world, social media is inescapable. It’s also a valuable tool in public relations. Digital PR is the newest form of PR, yet it’s also the most effective.

You won’t be able to make it far in today’s PR environment without a deep, intimate understanding of social media. It isn’t enough to know the different platforms and how each one works. You have to fully immerse yourself in the technology and its usage—from the best times to post to how niche communities are formed.

It goes without saying that understanding social media is a learned skill in itself, one that takes rigorous commitment to perfect.

3. Keeping it honest

It’s one thing to know and understand your company inside out, but quite another to know how to persuade and sell what you’re offering. However, if you’re dishonest about the reality of your business, you might find very quickly that no customers or partners would be returning to you for long.

This is why honesty should be at the core of any PR campaign, as well as any overarching marketing strategy. Going into anything with anything less than the truth could mean less engagement at the very least and a big crisis at worst.

4. Managing your time

In a fast-moving business landscape, PR campaigns often have strict deadlines. This means rigorous timelines to follow with little to no grace periods. 

For this reason, time management skills are crucial in the field of PR. Skipping out on even a single day could shift your whole calendar and cause delays across all your projects.

Needless to say, there’s value in keeping an eye on the time.

5. Staying up to date

Lastly, paying attention to industry trends is integral to successful PR. In a landscape that shifts as quickly as public relations does, keeping up with what works and what doesn’t is essentially your company’s ticket to staying on top and staying relevant. 

Knowing what’s trending is critical to PR, enabling you to understand the current pulse of your target audience, plan your next press release or social media post with perfect timing, and engage with partners and customers in an appropriate, informed manner.

Developing each of these skills takes time and dedication. There’s no easy way to go about it, yet they’re each undoubtedly necessary for keeping your audience engaged and your business on top. 

M2.0 Communications is a public relations agency offering digital PR services to help brands tell meaningful and data-driven narratives. Visit our case studies page to learn more about our work.

The post Skills You Need for Public Relations first appeared on M2.0 Communications Inc..

The past century has witnessed a dramatic evolution of public relations, morphing from a craft rooted in creating the perfect message for mass media into a sophisticated science that balances creative storytelling, data analytics, and digital technology along with a profound understanding of human psychology.

Today, we stand at the forefront of the next significant shift in this field, one guided by advancements in artificial intelligence, virtual reality, and the internet which has given rise to a hyper-connected, global society. To succeed in PR, it’s necessary to understand where it all comes from. 

The start of PR

While you may be inclined to believe that PR is all about business suits and microphones, its origins can actually be traced back to prehistoric cave drawings as the earliest forms of communication. 

Even Plato and Aristotle can be credited as forefathers of PR—with Plato criticizing the “Sophists” for leading people away from the truth and Aristotle emphasizing logical reasoning and ethics.

The Sophists, paid teachers who taught rhetoric, were already practicing a form of public relations at the time by encouraging effective public speaking to persuade the audience.

However, the first official PR firm was actually established in the 1900s by a man named Ivy Lee, who was the first-ever public relations counselor.

Lee was tasked to help an industrialist named John Rockefeller with the fallout of the Ludlow Massacre. It was a crisis surrounding Rockefeller’s fuel and iron plant. 

Lee’s help was able to transform Rockefeller’s image, saving him from public distrust and allowing him to safely talk to the media once again.

A revolutionary shift

From there, PR continued to bloom into what we know now. Lee began with a single profession that eventually dominoed into an entire industry. From the 1930s to the 1950s, more and more PR agencies began popping up. 

The biggest, most revolutionary shift occurred in tandem with the dawn of the internet. With this new technology that connected people faster and on a global scale, PR had a whole new realm of opportunity to tap into.

This is how PR got from cave drawings to how we know it today.

While it wasn’t too long ago, digital PR has completely overwhelmed its older counterparts. Many experts in the field are saying that traditional marketing no longer works, while new forms of social media marketing continue to emerge.

The story of PR is a testament to the ingenuity of human communications—a discipline that is constantly evolving to meet societal shifts, technological advancements, and changing expectations. 

It’s clear that the future of PR will continue to be written and rewritten, and those on the cutting edge will need to be agile, imaginative, and data-informed to navigate the wave of changes to come.

M2.0 Communications is a PR agency in the Philippines that has been helping brands tell meaningful and data-driven narratives. Visit our case studies page to learn more about our work.

The post The Evolution of Public Relations first appeared on M2.0 Communications Inc..

While the idea of PR has its roots in the above scenario for a reason, it’s not accurate at all. PR spreads so much farther than just a person on a podium, speaking on behalf of a certain company.

Nowadays, PR is complex, nuanced, and varied with many types. Read on to learn more.

1. Corporate Communications

This type may be the closest to the aforementioned misconception of PR. Corporate Communications deals with managing and shaping the overall communications of a company or organization.

As such, it includes things such as internal and external communications, stakeholder engagement, and corporate social responsibility management. In particular, this type of PR helps shape public perception, build trust, and enhance the organization’s overall image and standing in the marketplace.

2. Media Relations

Media Relations is just about exactly what it says on the tin: the media. This type of PR deals with reporters, journalists, and anything related to the news. 

The main purpose of this type of PR is to make headlines. Picture this: your company’s name in big, bold text on the first page of a broadsheet—that’s part of what Media Relations is all about. 

Having journalists positively talk about your company in the news is a great way to break into the mainstream and get pushed into public awareness to say, “Hey, look at us. We exist.”

3. Community Relations

This type of PR is the most heavy-handed when it comes to the local scene. Community Relations is all about building a strong connection with the local community.

As anyone might expect, it involves engaging with local members, addressing their concerns, and actively participating in activities that contribute to the well-being and development of the community. This can be through regular outreach, stakeholder mapping, and other forms of local engagement.

4. Online Reputation Management

Online Reputation Management is a type of PR that may not have existed as much in the past but has definitely solidified itself as one of the most valuable types of Public relations today. 

This type of PR deals with social media. Even if it just emerged fairly recently, it’s one of the most dominant ones, as many today are constantly online on their mobile devices.

Managing a social media account and posting regularly is crucial and essentially what online reputation management boils down to. It may seem simple, but it actually involves many moving parts that make this type of PR all the more necessary to keep your eye on.

5. Crisis Communications

Lastly, this type of PR deals with responding to an emergency situation. This can range from internal issues to something widespread and pressing like a global pandemic. 

Many may think that Crisis Communications is something that only comes up sometimes, but they’d be mistaken. A good kind of Crisis Communication includes being prepared for everything and requires a dedicated team to do it well. 

The world of PR is growing and shifting every day. Being able to move with its evolution requires not only to stay on top of trends but also understanding where its foundation lies. Be sure to make the most of your company’s potential by tapping into each one of these. If you’re ready to start, ask us how.

The post 5 Types of Public Relations You Need to Know first appeared on M2.0 Communications Inc..

Why It Matters

Turning crisis into success involves shaping and maintaining a positive public image. In an increasingly connected world, a strong reputation is essential for building trust, attracting new customers, and retaining existing ones. Identifying potential risks and vulnerabilities is a crucial step in developing strategies that can mitigate threats and prevent them from getting out of hand.

Transforming Negative Press into Success

Analyzing the situation with a critical eye is vital to the process. The first step is to assess the origin of the negative press, determine its accuracy, and pinpoint any exaggerations or inaccuracies. Being transparent in your communications, admitting any errors or misunderstandings, and providing a clear outline of your action plans are all important in creating an effective response.

Responding genuinely and promptly is also vital. As Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” Therefore, a timely and authentic response is critical in managing the negative press.

Engaging stakeholders through meaningful dialogue should be included in your communications plan. Open and honest communication with stakeholders fosters trust and demonstrates a commitment to continuous improvement.

Developing a comprehensive action plan is also essential to addressing issues and preventing future recurrence. The plan may entail adjustments to processes, policies, and personnel, and even offer compensation to affected customers.

For the plan to be effective, each member of the response team must be fully aware of their specific responsibilities. It is also important to communicate positive outcomes and emphasize successful resolutions during stakeholder communications to build back trust and credibility. Transparency is key throughout the whole process.

Maintaining proactive control and vigilance is crucial in safeguarding against future negative press. Continuously monitoring your organization’s reputation allows you to address potential issues before they escalate.

Real-life Examples of Turning Negative Press into Success

Johnson & Johnson’s Tylenol Crisis (1982)

Johnson & Johnson responded quickly to the cyanide-laced Tylenol incident by recalling all products, openly communicating with the public, and introducing tamper-resistant packaging. This response saved the brand and set a new industry standard for crisis management.

Domino’s Pizza Turnaround (2009)

After a viral video showed employees tampering food in the kitchen, Domino’s Pizza took responsibility, apologized, and implemented a brand overhaul. They improved their recipe, added new menu items, and launched a transparent marketing and media campaign to admit their mistakes and communicate their action plans. All these led to increased sales and a revitalized brand image.

In an era when reputation can make or break a business, transforming negative press into success is of paramount importance. By adopting a strategic and proactive approach to reputation management, businesses can turn crises into opportunities for growth and improvement.

Learning and evolving from situations enable organizations to extract valuable lessons, apply newfound knowledge to enhance practices, and prevent similar occurrences in the future. Finally, recognizing and celebrating accomplishments foster a positive work culture and reinforces the organization’s commitment to continuous learning.

M2.0 Communications is a public relations firm offering reputation and crisis management services. Visit our partners’ page to learn more about the brands we work with.

The post From Crisis to Opportunity: Transforming Negative Press into Success first appeared on M2.0 Communications Inc..

With that in mind, chalking up what makes a good PR campaign to solely awareness of current trends would be wrong. There’s more to PR than just that, and oversimplifying the process of making a good PR campaign is a slippery slope toward messy initiatives and unrealistic goals. 

So, what does matter when it comes to PR? While there are many aspects to a good PR campaign, it may be quicker than you think. 

1. Timeliness

A good PR campaign works with its audience’s attention. In a world where attention spans are becoming more and more of a commodity, it’s now more important than ever to know what people are giving their time to, and how to use it to your company’s advantage.

This is where timeliness comes in. Applying current trends to your strategy is called trendjacking, and can make or break your PR campaign. 

Think of it this way: nobody is going to pay attention to last month’s news. But if your campaign taps into what everybody was talking about today or yesterday, expect more people to pay attention. 

2. Specific audience

Looking into current trends is all well and good, but where do you start? At times, it may seem like there are too many hashtags and cultural shifts to keep track of. This is when you start thinking of the specific audience you want to target. 

What appeals to working adults may not be the same as what appeals to young boys and girls. When developing your PR strategy, keep in mind who the campaign is for and what they may be drawn towards. 

Knowing your audience should guide your strategy every step of the way. With their interest at heart, the rest will easily follow.

3. Self-awareness

Half the battle is already won once you are aware of current trends and have a specific audience in mind. No matter how bulletproof you may think your campaign is, never lose sight of the fact that there’s no way for your company to be flawless. 

Self-awareness is key in tempering your expectations. This starts with knowing what your viewers may think of your company beforehand. If you understand your company’s weaknesses, then you can create a PR campaign that effortlessly moves around them rather than falling into them.

4. Authenticity

Anyone can look up instructions on how to craft a great PR campaign. It doesn’t take anything special to follow in the footsteps of already successful brands. Companies that do this, however, may find that their campaign ends up falling flat. Why? 

Perhaps the most important tip is to keep in mind your company’s authenticity. Simply doing what other companies have done for their PR campaigns may not work, as what works for one may not work for another.

Stay true to the core values of your company in crafting your PR strategy, and you may find that making an impact will come easier than you think.

PR campaign examples

That said, it’s still important to read about real PR campaigns to gauge what really works. Take a look at some of these successful campaigns: 

1. PayPal

For this campaign, we conducted a comprehensive digital audience analysis study involving 500 respondents that identified how consumers go about digital payments during the pandemic. 

The study became a platform for PayPal’s PR campaign which established them as a brand that Filipinos can trust in the industry. 

More about the case study: Digital Audience Analysis for PayPal’s PR Campaign

2. UNICEF

In working with UNICEF, we were able to help them market and organize World Children’s Day–the first one since the world came to a halt during the global pandemic. The event ended up garnering a significant media value of 27,501,258

More about the case study: PR and Event Management for UNICEF World Children’s Day

3. Haier

In a year-long campaign, we aided Haier in boosting its brand awareness through media events, reworking its social media personality, and overall redefining what the brand meant to Filipinos.

More about the case study: Boosting Haier’s Brand Awareness Through PR Solutions

M2.0 is a PR and communications agency that helps brands tell meaningful stories. Visit our Partners page to learn more about the companies we work with.

The post What Makes a Good PR Campaign? first appeared on M2.0 Communications Inc..

Digital PR or Digital Public Relations has a lot of benefits for your business. Making it a part of your brand strategy will help build your online reach and customer loyalty. If you haven’t paid much attention to Digital PR yet, you should incorporate it into your plans this 2023. Here are some ways it can impact your bottom line in the long run:

Why Your Business Needs Digital PR Now

Build Brand Credibility

Positive brand messaging can be done with a good Digital PR campaign. Combining Digital PR with SEO, social media, influencer marketing, and content marketing helps you create a story that your audiences can relate to. It will also allow you to capitalize on client testimonials, reviews, and influencer support to build your brand’s trustworthiness.

Provide Unbiased Stories

Aside from highlighting your brand messaging and values, Digital PR helps in the distribution of unbiased stories on high-quality and authoritative sites. This makes your brand more authentic as the messages you send out do not necessarily come from your company.

Increase Online Visibility

Digital PR can be aligned with your SEO and Paid Search campaigns. It can help boost results, especially in increasing online presence. Furthermore, Digital PR can make your brand visible across critical customer touchpoints. It can also capitalize on SEO-related content to bring your brand forward on various platforms.

Improve Brand Authority

Digital PR can help spread information that can boost your company’s credibility and authority. It provides timely coverage so your brand will be visible on high-traffic sites, such as when covering events and promotions. By helping you reach more people, your brand can acquire greater relevance and impact. These help you cultivate increased industry authority.

Create a Positive Sentiment

Putting your business online and increasing your reach make your brand more vulnerable to criticism. With Digital PR, you can prevent costly damage to your reputation by ensuring that crucial steps are taken as soon as problems arise.

Boost Sales and Profitability

The ultimate goal of any business is an increase in conversions. Although Digital PR does not specifically target customer conversion and sales generation, its impact on authoritativeness, brand awareness, visibility, and reputation building impact the customers’ decision-making process. This leads to increased sales and profitability.

ALSO READ: How to Choose the Right Digital Marketing Agency to Partner With

Digital PR is an effective strategy that can put your brand on the winning end. Explore its benefits and how it can impact your bottom line in the long run. Work with a Digital PR agency that can provide the support you need to establish your authority and attract customers, boosting your profitability.

Want to tell a meaningful story for your brand? M2.0 Communications, a PR firm and communications agency in the Philippines, can help you. Talk to us so we can explore creative and data-driven ways to tell your narratives.

The post How Digital PR Can Impact Your Business this 2023 first appeared on M2.0 Communications Inc..