Streaming services have taken the Philippines by storm, but with so many options, it can be hard to choose the right one. From a vast library of content to high-quality video and audio, find out what makes a streaming service stand out and keeps subscribers coming back for more.

We have the COVID-19 pandemic to thank for the massive boom in streaming services, with over 1.8 billion streaming service users—that is almost one-quarter of the entire world. With the ever-increasing demand for digital content, the competition among providers is fierce. 

Now that viewers have a wide range of streaming services to choose from, platforms need to stay ahead of the game by offering viewers the features they want and need. Here are 9 features viewers look for in their streaming services:

1. Easy-to-use interface

If a streaming service wants to make it big, it’s got to be user-friendly. This means having an interface that’s easy to navigate, allowing users to effortlessly search and browse for the content they want to watch. Management and settings, too, should be accessible and simple to modify. 

The ideal streaming platform should also have a player which can handle everything from buffering to seeking, and even adapt video quality based on the user’s connection speed. So, creating an intuitive and high-quality streaming experience is key to keeping viewers happy and coming back for more.

iWantTFC, HOOQ, iflix, and Netflix boast user-friendly interfaces that are easy to navigate.

2. Mobile compatibility

It’s rare to see a Filipino netizen not on their phone, as they have been ranked as some of the most active mobile internet users in the Asia Pacific region. They spend an average of 347 minutes each day streaming online videos. 

Because they’re so glued to their phones, they’re often looking for ways to stay entertained while on the go. They’re drawn to on-demand streaming services that perform well on both mobile and desktop devices. Platforms like Netflix, Hulu, Amazon Prime Video, and Disney+ recognize the importance of platform-specific compatibility. 

3. Ad-free streaming

Imagine snuggling up on your couch, ready to watch the latest episode of your favorite show. Suddenly, the plot thickens, and just as you’re about to find out what happens next, an annoying ad pops up, interrupting your viewing experience. Sound familiar? Streaming services that provide an ad-free experience prioritize their viewers’ needs and offer a premium viewing experience that viewers are willing to pay for. 

Not only does an ad-free experience enhance the viewing experience, but it also provides a more sustainable business model for streaming services. By generating revenue through subscription fees rather than ads, these services can prioritize the viewer’s needs by providing the best possible viewing experience. Popular streaming services like Netflix and Disney+ understood the assignment, by opting for a completely ad-free experience for their subscribers. 

4. Subtitles and closed captioning

When streaming services don’t provide subtitles, they run the risk of smaller audiences and slower growth compared to their competitors. Subtitles make streaming services accessible to a wider audience by allowing people worldwide to enjoy content in their preferred language. They also create a more inclusive viewing experience for people who are hard of hearing or have difficulty understanding spoken dialogue.

By offering subtitles, streaming services can ensure that everyone can enjoy their TV shows, movies, and documentaries in the language or mode of communication that serves them best. Streaming services like Netflix, Disney+, Amazon Prime Video, and iWantTFC have subtitles and closed captioning options, which contribute to all-inclusive media viewership.

5. High-quality video resolution

Resolution can take visual media to the next level. High-quality resolutions can give scenes greater detail, livelier colors, and an overall more immersive viewing experience.

Beyond the experience, it’s also about the devices. If you’ve invested in a high-end 4K TV or monitor, you want to get the most out of it. This is especially true for genres that rely on HD resolutions, like sports events and action movies—every bit of the action requires HD captures. Platforms like Netflix, Amazon Prime Video, and Disney+ have a selection of original titles in 4K, Hulu currently offers only 1080p resolution, while YouTube has many videos in 4K, 2K, and 1080p resolutions.

6. A vast library of local content 

Streaming services need to provide a wide range of options in their library to keep users engaged for extended periods and reduce the chances of subscription cancellation. As of this writing—in the US—Amazon Prime has the largest content catalog of movies and TV shows with over 5,000 movies and 2,300 television shows. Disney+ provides about 1,100 movies and 783 TV shows in contrast.

Other top players in the streaming industry like Netflix and Hulu offer a plethora of content, spanning thousands of movies, TV shows, and documentaries that cater to diverse interests and demographics, ensuring there’s something for everyone. Meanwhile, local platforms like iWantTFC and WeTV boast a wide selection of Filipino content.

7. Affordable pricing

Streaming became the go-to source of entertainment in the Philippines in 2020, as movie theaters and live cinemas were shuttered due to the COVID-19 pandemic. With the longest imposed lockdown in the country, many Filipinos turned to in-home entertainment to combat their cabin fever. 

But Filipinos didn’t flock to just any streaming service. Filipinos are budget-conscious and prefer services that offer value for money—the same principle applies to streaming services. Platforms like iWantTFC, HOOQ, and iflix offer affordable subscription plans that cater to the Filipino market.

8. Offline viewing options

The Philippines has never been known for stable internet or mobile data connectivity, especially when compared to its neighboring Asian countries. Offline viewing options allow audiences to download TV series and films beforehand, without facing the brunt of abysmal bandwidth. This feature also saves a bunch on mobile data costs. Platforms like Netflix, Disney+, iWantTFC, and Amazon Prime Video have offline viewing options for subscribers that want to watch shows on the go with no mobile data costs.

9. Live sports streaming

It’s no secret that Filipinos will go out of their way to watch their favorite sporting events live—specifically to support basketball teams and Filipino athletes. This is illustrated by the Philippines’ stand as one of the NBA’s strongest international markets, as well as Filipinos’ “highly supportive” disposition towards local athletes in competitions abroad.

Sports streaming has revolutionized the way we enjoy our favorite games, providing a level of choice that was once unimaginable. While traditional channels may only offer a limited selection of games that cater to the masses, streaming services allow you to support your favorite team or athlete every single week. Streaming services like iWantTFC, Kumu, Cignal Play, and Disney+ offer sports superfans live TV streaming options.

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Have you noticed that the items you’ve been buying for x years are starting to conk out sooner than the last time you purchased them? You’re not alone. In today’s world, the products we buy seem to be of lower quality than they were a decade ago. 

I started thinking about this after my friend talked about replacing a pair of jeans that tore a few months after he bought them from the same place before. 

Then I realized, I’d heard this kind of story before from many other people: from shoes to computer parts, to electric fans. Everything’s breaking down sooner than they used to. So, what gives? Why products break sooner? Is there any way to get out of this pile of consumer trash?

The dark side of disposable culture

Let’s start by looking at the design process.

When companies create a product, they consider three things: functionality, appearance, and manufacturability. A good product strikes a balance between these three factors. However, in recent years, this process has become imbalanced. 

For example, in the past, if you needed a new dress, you would go to a tailor who would take your measurements, help you choose the material, and then create the jacket for you. Later, department stores offered mass-produced dresses, and today, many of us buy products online without ever seeing them in person.

With the rise of fast fashion and mass production, companies have shifted their focus to planned obsolescence, where products are designed to become obsolete quickly so that people will buy new ones. This culture of planned obsolescence has resulted in an unsustainable cycle of demand for low-cost products that are often made with cheaper materials and labor, resulting in lower-quality products that break easily.

Why do we keep buying?

Not only has the buying process changed, but the frequency of buying has changed too which we have Earnest Calkins to thank. In the 1930s, Calkins advocated for the idea of planned obsolescence, which he called “consumer engineering.” 

Calkins suggested that consumer engineering could be a solution to the economic problems faced during the Great Depression. This means making products that fit the needs and tastes of consumers better, which would encourage people to buy more and help the economy. Fast forward to today, we now live in a society where people constantly want the next best thing—and that demand has become out of control. 

People are buying things much faster than before and do not want to spend much money on them. In order to keep up with this demand and maintain low prices, companies have to alter their manufacturing process, such as using cheaper materials and stitching patterns that do not hold as well. This has resulted in an incredibly fast cycle of demand for low-cost products. 

According to a 2021 survey, almost 40% of consumers in the UK purchase clothing at least once a month. The United Nations has reported that between 2000 and 2014, people were buying 60% more clothing, but keeping each item for only half as long. This trend of fast and frequent buying, coupled with the desire for low prices, has resulted in a reluctance among consumers to pay more for products they previously purchased. 

This problem is not limited to just fashion and consumer goods. Technology has also fallen victim to this trend, where people feel pressured to upgrade their devices despite marginal technological improvements. This disposable culture is a threat to the environment as it creates a large amount of waste that is difficult to dispose of.  As a result, we are stuck in a cycle of buying low-cost products that do not last long.

Shifting the supply chain

Our position as “mere” consumers suggests that we have no agency in the production process. That is not the case.

While we have been culturally conditioned to prioritize convenience and affordable costs, we do have some control over changing the system. My hope is that consumers can feel empowered to make a difference in the sustainability of the products they buy. 

Consumers can opt to be more conscious buyers by choosing products that are designed to last.  By being more intentional with our purchases, we can take small steps toward a more sustainable future. And maybe then, more companies will eventually prioritize quality over mass production. 

M2.0 Communications is a public relations firm specializing in business, technology, and lifestyle communication. Visit our Partners page to learn more about the brands we collaborate with.

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Why is everyone dropping limited-edition items? Why are small businesses to global corporations dropping limited releases during a time of abundance and mass manufacturing. 

And more importantly, why are people still willing to pay through the nose for limited-edition items? We’ve listed 7 psychological reasons that drive consumers to purchase unique, limited-edition items.

1. Scarcity Effect

The scarcity effect operates by tapping into a shopper’s FOMO (fear of missing out), leveraging the psychological principle that we are naturally drawn to items that are highly sought-after. 

The scarcity effect is a bias where scarce objects are more valuable and abundant ones are less so, as scarce products capture our interest and become more desirable. When we see these limited opportunities, we feel like we need to act quickly before we miss out on something special.

But the scarcity effect doesn’t just make us act fast, it also makes us willing to pay more. By creating the impression that a product or service is rare or exclusive, businesses can justify charging higher prices. 

2. Novelty Effect

In the highly-saturated world of retail, consumers are often looking for new, unique items. Psychologically, it’s all about the short-term performance gains that arise from external stimuli. In other words, when you see something in a new and exciting format, your interest is immediately piqued. And that’s exactly how businesses capture your attention.

The brain’s “ventral tegmental region” is activated when encountering something new, triggering the “novelty effect” and the “reward system.” The more dopamine released, the stronger the effect and the more neural links are formed.

A study by Lindgrin and Vanhamm found that surprise is a powerful marketing tool that can emotionally engage customers and stimulate purchases. Retailers must constantly offer new and surprising interactions with goods to keep customers engaged.

3. Emotional Value

Limited edition products often have a strong emotional appeal, whether it’s a special edition release of a favorite brand or a product that supports a cause. These products hold a particular emotional value that can drive sales, which appeal to consumers who value exclusivity and individuality. 

According to a study on the desirability of limited-edition products, the emotional attachment to scarcity makes it more gratifying for customers to get their hands on limited-edition items. By catering to their emotional and social values, limited edition products can generate increased sales and leave customers more satisfied.

4. Social Proof

People tend to follow the actions of others, and this is especially true when it comes to buying limited-edition items. Psychologist Robert Cialdini’s theory of social proof suggests that when we’re unsure about what to do in a particular situation, we look to what others are doing to guide our actions. Simply put: what we see others purchasing impacts our own purchases.

Statistics show that social proof has a significant impact on consumer behavior. For instance, a whopping 82% of Americans seek recommendations from friends and family before making a purchase, while 70% of people trust recommendations from strangers. People are especially driven by social proof when buying limited-edition items, whether it’s celebrity endorsements or customer reviews.

5. Status

There’s something special about owning something that not everyone can have. Purchasing limited edition items provides buyers a feeling of acknowledgement and prestige.

According to a study on brand dilution, limited edition items tap into consumers’ desire for status, as evidenced by participants’ willingness to pay a premium for a limited edition item. The limited-edition items consistently outperformed the regular edition in all measured variables, with the participants showing a greater desire for social recognition and status.

6. Collectability

Limited-edition items are not just regular products with a fancy label slapped on them, they are collectible items that add an extra layer of value and exclusivity. When a product has a one-of-a-kind design, it becomes even more desirable, especially to collectors of limited-edition items.

Public features of limited-edition collectors are testaments to this. We’ve seen it all: Coca-Cola cans, Star Wars Lego figurines, and even Monopoly board games.

Purchasing and collecting limited-edition items drive a sense of urgency to buy them, while igniting a sense of passion among consumers to collect and own something truly special.

7. Perceived Value

When it comes to buying a product, we all want to get the best value for our money. The perceived value of an item is the key to driving sales, and it’s all determined by the price we’re willing to pay. As consumers, we’re constantly assessing a product’s ability to meet our needs and deliver satisfaction, and this analysis is often done on a subconscious level. 

By simply limiting the supply and increasing the price, companies can increase the perceived value of limited-edition products, thereby making them more desirable to consumers.

M2.0 is a communications agency specializing in business, technology, and lifestyle communication. Learn more about our work on our case studies page.

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“Nowhere else in the world has a population so absorbed in the shopping mall lifestyle.” 

This came from a feature done on mall life in the Philippines from the eyes of a foreigner. If you’ve lived in the Philippines, you know that this sentiment cannot be further from the truth. 

Today, malls are not just places to buy necessities, but destinations for entertainment, socializing, and self-expression—especially in the Philippines. But have you ever wondered why malls have such a strong hold on our spending habits? Here are 8 ways mall design motivates shopping sprees:

1. Impulse Buying Triggers

You go to the mall to grab one item but come home with heaps of shopping bags. That’s because even a 10% discount is enough to convince someone to make a purchase. According to a study done by Namogoo, two-thirds of shoppers would make a purchase provided there was a discount, regardless of whether they initially planned to buy something. Mall promotions create a sense of urgency, such as special sales, limited-time offers, and in-store discounts. These triggers are designed to get shoppers to buy on the spot.

2. Escapism

School or work ended early? Got nothing to do this weekend? Malls are ideal avenues for escapism to shake off the stress and demands of daily life. This escape can be a form of self-care, leading to purchases that make shoppers feel good. It also helps that all malls are equipped with large-scale air conditioning units, perfect for escaping 30-degree weather.

3. Experience-Driven Shopping

Experience-driven shopping has evolved over the years. It began with food courts, movie theaters, and arcades. Now, there are malls that boast bazaars, escape rooms, and even indoor mini-golf courses. Adventurous shoppers are often motivated by their desire to make the best out of their trip to the mall. 

4. Scripted Disorientation

Some malls seem like unnavigable mazes, with escalators that skip levels and hallways that span at outrageous lengths. Malls are designed to disorient shoppers, leading them to take longer and more circuitous routes through the store. Some mall designers have even admitted to purposely designing malls this way to drive impulse buying. 

5. Open-Space Simulation

In the Philippines, malls outnumber parks. To compensate for the lack of green spaces other countries boast, malls today are leaning into eco-friendly architecture that simulates open spaces. You may have noticed that more Ayala malls have internal gardens and fountains to simulate the feeling of being in a vast, open space.  That’s because studies have shown that sustainable interior design and open-space floor planning can positively influence shoppers to purchase and even increase mall revisits. 

6. Social Interaction

While Filipinos are culturally collectivist, there aren’t many parks in the Philippines suitable for small get-togethers, parties, or even intimate dates. Kids, teens, and adults all meet up and hang out at the mall. Malls provide an ideal setting for people to spend money as they bond. In fact, six in 10 adults say they end up spending more when shopping with friends or family.

7. Cause for Celebration

Malls often use holidays, special events, and festivals to create positive associations with shopping—whether it’s Chinese New Year special menus, Valentine’s Day promos, or Christmas grand sales. This strategy is ideal for Filipino shoppers who are naturally drawn to anything that is cause for celebration.

8. Nostalgia

Most Filipinos’ favorite malls are attached to a personal core memory, whether it was for a mall’s trademark fireworks show every new year, a mall’s skating rink, or a childhood favorite food stall. Malls are cultural spots that can evoke feelings of nostalgia, which can influence multiple revisits and even motivate purchases. A study on nostalgic advertising noted that nostalgic settings with positive personal associations can lead to strong buying intent.

In conclusion, mall design is not just about aesthetics, but about creating a shopping experience that motivates purchases. From impulse buying triggers to positive associations, mall design uses a range of psychological tactics to make shopping irresistible.

M2.0 Communications is a leading PR firm in the Philippines that helps brands tell meaningful stories. Visit our case studies page to learn more about our work.

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Filipino shoppers are increasingly opting for e-commerce sites for their retail purchases due to the wider variety of options and their more affordable prices. This shift has led to a growing e-commerce market in the Philippines, with projections of a four-fold increase from 2019 to 2025. 

Among the leading players in this field are Shopee and Lazada, with an average of 47% of live sellers conducting sessions daily.

In recent years, live selling has experienced significant growth as it has become a crucial component in enhancing the overall online shopping experience for both sellers and buyers. Live selling is a form of online shopping where customers can watch a live stream of a product being sold and make a purchase in real time. 

Here are 8 ways live selling helps consumers double down on purchases:

1. Real-time Product Demonstration

One of the most significant benefits of live selling is that customers can see the product being demonstrated in real-time. This allows them to get a better idea of the product’s features, quality, and functionality. Seeing the product in action gives them the confidence they need to make a purchase.

2. Live Fittings

Clothes are one of the most common purchases on Asian e-commerce platforms with the Asian e-commerce fashion industry earning revenue of roughly 442.1 billion U.S. dollars in 2021. Wondering how a certain piece of clothing will fit is one of the online shoppers’ biggest gripes with buying clothes on e-commerce platforms. Live selling ultimately eliminates that anxiety, as live sellers can fit the clothing in real time.

3. Improved Customer Experience

Live selling allows customers to participate in the shopping experience in a new and exciting way. It is much more interactive than traditional online shopping and offers customers the opportunity to ask questions and receive answers in real time. Some live sellers even hold live polls to see what products customers are interested in.

4. Deals, Discounts, and Giveaways

Better deals and discounts are widely available at live selling events than traditional online shopping. Because live sellers are trying to sell as many products as possible during the live event, they may offer coupons and free shipping voucher codes during their live streams. Sometimes, all it takes is a 10% discount to sway someone to hit “add to cart”.

5. Access to Unique Finds

Live selling events often feature niche products or rare finds which may not typically appear on someone’s shopping feed, whether it’s a keyboard fidget toy or a portable safe disguised as a bible. This gives customers the opportunity to purchase unique and special products that are hard to find anywhere else. This distinctive feature is sure to tempt consumers and prompt them to make a compelling purchase.

6. Increased Trust

Live selling creates a more personal connection between the seller and the customer. Customers can see the seller and interact with them in real time, which helps to build trust and credibility. This unique approach to sales not only elevates customer satisfaction but also nurtures a foundation for repeat business.

7. Immediate Availability

Live selling is the epitome of instant gratification for shoppers. Live selling events offer customers the opportunity to purchase products immediately. With the ability to buy products as they’re being demonstrated in real-time, customers can skip the wait and have their purchases in hand sooner. 

8. Increased Convenience

Live selling events offer consumers increased convenience. Live selling events bring a new level of convenience for consumers. No more fighting traffic or braving the elements. Online shoppers can participate in these events from the coziness of their couch, especially ideal for those residing in far-off or rural areas where physical stores may be scarce.

In conclusion, live selling is a win-win for both retailers and consumers alike. The immediacy and interactive nature of live selling allow for a more engaging shopping experience while providing customers with the opportunity to see products in action before making a purchase. As technology continues to evolve and the demand for convenience grows, live selling is poised to take the Philippines by storm, revolutionizing the way we shop.

Related Content

• How Drinking Coffee Can Impact The Way You Shop
• 9 Psychological Reasons Behind Impulse Buying
• The Rise of the Pandemic Buyer
• 11 Eco-Friendly Products Filipinos Are Willing to Break the Bank For
• Gen Z Is Bringing Back 11 Iconic Products and Trends

M2.0 Communications is a leading communications agency that helps brands creatively tell their stories. We offer services including PR advisory, reputation management, influencer marketing, and video production. Visit our Partners page to learn more about the brands we collaborate with.

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Gen Z is known for being digital natives and trendsetters. However, it may come as a surprise that this generation is also reviving products and trends from before their time. 

From fashion to technology and home decor, Gen Z is bringing back items that were once popular decades ago. In this listicle, we will explore 11 iconic products and trends that Gen Z is bringing back to the forefront of popular culture.

1. Film Cameras

With the rise of instant gratification, film cameras offer a slower pace that allows for more creative expression and mindfulness. Film camera brands like Olympus and Canon are seeing a resurgence in popularity, as Gen Z discovers the charm of taking pictures with a physical film roll.

2. Y2K Fashion

Y2K fashion is characterized by chunky shoes, statement sunglasses, and daring low-rise pants from 90s brands like Abercrombie and Juicy Couture. Even accessories like chokers, bold chain necklaces, and playful butterfly clips are also making a comeback. With their flair for the daring and bold, Gen Z is keeping the Y2K trend fresh and inclusive, pushing the limits of what’s considered fashionable.

3. Digicams

Gen Z is reviving the once-dominant digital cameras or digicams. Digicams are compact and customizable, which appeals to Gen Z who value a unique and personal photography experience. Digicams offer features like manual controls and optical zoom, which can’t be found in today’s smartphone cameras. Gen Z is also pretty obsessed with the blur effect and novelty of low-quality photos.

4. Cassette Tapes

Everyone who’s watched season 4 of Stranger Things remembers the show’s character Max Mayfield donning a Sony Walkman throughout the series. Plenty of Gen Z took a liking to her look and was attracted to the overall “subtle quirkiness” of listening to mixtapes. Tech companies have taken notice of this upcoming trend and have even revived tape players and the production of new cassettes.

5. CDs

CDs offer a hands-on connection to their tunes, allowing Gen Z to curate and flaunt their musical preferences. Moreover, CDs boast superior sound quality and reliability compared to streaming, making them a top pick for music lovers who value an immersive listening experience.

6. Flip Phones

Yeah, flip phones are back—whether as actual phones or props for photo shoots. This fascination with flip phones can be attributed to their desire for a break from the constant distractions and overstimulation of modern smartphones and social media. They appreciate the flip phone’s limited features and its ability to disconnect from the digital world. 

7. “Old Money” Aesthetic

The Old Money Aesthetic is making a comeback with its romanticization of aristocratic lifestyles and the fashion choices of those in the top 1%. The trend is a nod to the elegance and timelessness of classic luxury. Surprisingly, Gen Z is creating a new version of the Old Money Aesthetic through vintage finds or new pieces with a vintage twist.

8. Polaroid Cameras

Unlike the digital age where images are just a click away, a polaroid captures a moment forever in its tangible form. The instant gratification and one-of-a-kind aesthetic of polaroid cameras make it a hit with a generation that values experiences and real-life keepsakes. Many Gen Zs even scan or take photos of their taken polaroids.

9. Vinyl Records

Even with live-streaming music widely available, Gen Z seems sentimental about owning vinyl records and players. Gen Z record collectors are likely drawn by a desire for tangible audio pieces, with the more serious audiophiles concerned with the overall sound quality records offer that the digital format doesn’t. 

10. iPods

Smartphones can store and stream up to thousands of songs, but hey, they don’t look as compact or as cute as the iPod shuffle. To Gen Z, iPods are simpler and more affordable than current technology. Some Gen Zs even like the idea of repairing and customizing iPods as a form of DIY culture.

11. Gameboy and Tamagotchi

From Gameboys to Tamagotchis, Gen Z is bringing back retro tech accessories from the 1990s and early 2000s. Playing games on these devices provides a nostalgic silo of uncomplicated video games, whether it’s keeping your Tamagotchi alive or getting Kirby to the next level. Or I guess in some cases, including them in your wardrobe.

In a nutshell, Gen Z’s affinity for retro products is a perfect blend of the past and present. The yearning for a simpler time and the emotional attachment to physical items, combined with the drive to stand out and express individuality, fuels their passion for these throwback treasures. 

By embracing these products before their time, Gen Z is not only adding a touch of nostalgia to their lives but also ensuring that these products will continue to be cherished for generations to come. In essence, their love for retro products is a celebration of personal style and an acknowledgment of a past once lived.

M2.0 Communications is a leading PR agency in the Philippines, helping brands creatively tell their stories. We offer services including PR advisory, reputation management, influencer management, and video production. Visit our Partners page to learn more about the brands we collaborate with.

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In the age of climate change and environmental degradation, more and more Filipinos are making conscious efforts to adopt sustainable practices and reduce their carbon footprint. In fact, 75% of Filipino consumers prefer patronizing eco-friendly brands.

While eco-friendly products may come with a higher price tag, many Filipinos are willing to invest in them for the sake of the planet. From sustainable food sources to electric vehicles, this list showcases the top 11 green splurges that Filipinos are willing to break the bank for.

1. Reusable Water Bottles

Single-use plastic bottles are one of the most common forms of plastic waste. Filipinos are taking steps to reduce this waste by investing in reusable water bottles. These bottles come in various sizes and materials, such as glass, stainless steel, and even bamboo. With a wide range of options available, consumers can choose a bottle that suits their lifestyle and preferences.

2. Sustainable Clothing

Every year, 92 million tonnes of textiles end up in landfills. That’s the equivalent of a truck full of waste in a landfill site per second. Sustainable clothing brands are addressing this issue by using eco-friendly materials such as organic cotton, recycled polyester, Tencel, repurposed deadstock fabric, and even katsa or flour sacks. 

Some brands also use sustainable manufacturing practices, such as water-saving techniques and minimizing waste. To justify the sustainable practices that go into making these products, ethical apparel is often accompanied by a steeper price tag than usual. 

3. Reusable Bags

The Philippines is still heavily reliant on plastic bags, with the country being the largest contributor to marine plastic pollution—emitting over 350,000 metric tons of plastic per year. As of 2022, the Philippines’ lower house of Congress approved a measure that slapped taxes on single-use plastics.

In an effort to ditch plastic bags altogether, reusable bags such as tote bags, canvas bags, and natural fiber bags are on the market for a wide range of price points. They are durable and can be used repeatedly, making them a practical and sustainable choice.

4. Sustainable Skin Care 

We all know that the price of beauty is sometimes steep, but it shouldn’t have to come at the expense of our planet. The plastic packaging that most products come in can take years to decompose, and the harsh chemicals used in some products can be detrimental to our environment and tested on innocent animals.

Thankfully, there are now local Filipino makeup and skincare brands that create eco-friendly, sustainable products that not only nourish our skin but also help protect the environment. These products are made with natural, plant-based ingredients that are gentle on our skin and non-toxic for the planet. A recent study supports this trend, as 72% of consumers actively pick eco-conscious skincare.

5. Reusable Female Hygiene Products

With the innovation of female health products, many Filipinas are now willing to spend more money on menstrual cups, recyclable menstrual pads, and other reusable options as they are more likely to be conscious consumers. 

Studies show that reusable menstrual cups are the best value-for-money option for the environment. They have a 99.6% lower environmental impact score than disposable pads. While most people assume that the benefit of reusable products is simply reducing waste in landfills, the real benefit comes from the reduced need to prepare raw materials and manufacture the product.

6. Containers & Utensils

In the same way that Filipinos are keen on reusing old jars and ice cream tins to store leftover food, we have long lived by the notion that every item can and will be reused. But in recent years, this mindset has evolved to encompass more than just practicality—it’s also about sustainability.

That’s why more Filipinos are willing to invest in reusable utensils and food containers. These items not only reduce the amount of waste we generate, but they also help us cut down on single-use plastic and other disposable materials that contribute to pollution and environmental degradation—whether it’s a cute lunchbox, a polka dot metal straw, or a set of bamboo utensils. 

7. Bikes

Investing in sustainable bikes and biking equipment is not just a smart choice for your health and the environment—it’s also a sound financial decision. Bikes have a lower cost of ownership than cars, and with proper maintenance, they can last for years.

More Filipinos embrace biking as a way of life, with one in five households who use bikes for essential trips. The sustainable bike and equipment market has since grown, offering a wide range of options to fit every need and budget. From affordable commuter bikes to high-performance road bikes, there’s a bike for everyone.

8. Electric Vehicles

Not only are electric vehicles cleaner and quieter, but they’re also more cost-efficient in the long run. With a growing network of charging stations and government incentives, it’s no wonder that many Filipinos are excited about electrified mobility adoption.

Studies show that Filipinos are enthusiastic about electric vehicles and excited to own them. Electric cars produce significantly less greenhouse gas emissions than traditional gasoline-powered cars, making them a more sustainable choice for the environment. Plus, owning an electric vehicle can save you money on fuel costs in the long run, with the continuing influx of fuel and oil prices.

9. Sustainably-Sourced Food & Drinks

Filipinos know that what they eat matters. That’s why they are willing to spend more on sustainably grown and sustainably-sourced food items. Following a study by Kantar, 92% of Filipino shoppers prefer natural products, while 90% were inclined to source local food items. This was because they believed the products to be healthier and better for their overall well-being while supporting the local economy and providing employment to their fellow Filipinos.

10. Razors

While traditional disposable razors are convenient and affordable, they come at a cost. The plastic handle and cartridge are typically not recyclable, and they often end up in landfills, contributing to the growing problem of plastic waste. That’s why more Filipinos are turning to sustainable alternatives like safety razors, which can last a lifetime and have a much lower environmental impact.

Not only are sustainable razors better for the environment, but they can also provide a better shave. Safety razors use a single blade, which can help prevent irritation and ingrown hairs, and they often come with replaceable blades that are made from recycled materials.

11. Water Filters

Investing in sustainable water filtration options means having clean water at hand at all times, reducing the need for single-use plastic water bottles and tanks. Water filters and purifiers have become a practical investment for Filipinos in ensuring their family’s health and safety, especially in areas with limited access to clean water. 

As the country continues to prioritize sustainability, we can expect to see even more innovative and eco-friendly products emerge in the market. It is an exciting time for the Philippines and the world as we work together to build a more sustainable future.

Related Content

• The Rise of the Pandemic Shopper
• 9 Psychological Reasons Behind Impulse Buying

M2.0 Communications is a public relations firm in the Philippines that offers PR and social media marketing services to help you reach your target audience, increase brand awareness, and build connections. Visit our Partners page to learn more about the brands we collaborate with.

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Picture this: you’re standing in front of your dream home—a beautiful house with a perfectly manicured lawn. This image has been ingrained in our minds as the ultimate symbol of success, stability, and happiness—the American Dream. But what if I told you that owning a home doesn’t always lead to increased happiness?

Why aren’t homeowners always happy?

According to a new property survey, 51% of homeowners in the UK aren’t happy with their homes. That’s right—more than half of homeowners in one of the most developed countries in the world aren’t satisfied with their homes. A CNBC survey also found that the majority of homeowners have regrets about their homes, while a recent study published in Social Science & Medicine found that homeownership does not necessarily lead to improved mental health.

So what gives? Why aren’t they happy?

Owning a home is often touted as the epitome of success and stability, but what many don’t realize is that it comes with a heavy burden. Financial strain is one of the top stressors for homeowners, as the costs of buying and maintaining a home can quickly add up. Between mortgage payments, property taxes, insurance, and unexpected expenses like repairs or renovations, homeowners often find themselves feeling financially stretched thin.

But it’s not just funding the dream, but also keeping it alive. Maintaining a home is a huge responsibility that takes up a lot of time and energy. From mundane tasks to unexpected maintenance issues, homeowners are constantly faced with a laundry list of things to fix and improve. And let’s not forget about the time investment—landscaping, renovating, and other home improvements that can take up a lot of time and labor.

The illusion of homeownership

The dream of homeownership is often painted as a picture-perfect scene, with a plethora of Filipino vloggers romanticizing the idea of a “dream house”. But the reality can be far from the truth behind home ownership. 

When we think about owning a home, we often imagine that it will bring us greater happiness and success. However, this illusion can quickly dissipate once we’ve settled into our new homes.

Many people believe that owning a home automatically solves all life problems. A recent study on the correlation between homeownership and life satisfaction shows how volatile this assumption can be. The study’s findings suggest that prospective homeowners actually decide on buying land or property based on what they think they want, rather than their actual preferences. These thoughts can be influenced by upbringing, peers, and even messaging from advertisements.

Especially with the boom of social media, it’s easy to feel inadequate when you find public personalities in their early 20s buying houses and mansions—and even giving you immersive tours of their abodes. So the moment people convince themselves that home ownership was the one-all solution to lifetime satisfaction, they’re suddenly hit with disillusionment.

I don’t doubt that many younger people truly believed that homeownership would bring them financial stability, personal fulfillment, and even a sense of community. But when reality hits, they often find that they’ve overestimated the overall value that their new homes would bring—financially and emotionally.

Building a new foundation

I don’t think people shouldn’t dream of buying their dream houses. Even I hope to have a place to call my own someday. The problem that I do see is the misconception that home ownership is the sole solution to life satisfaction and should be achieved immediately at all costs. This myth speaks to the strong familial culture inherent to Filipinos.

In the Philippines, owning a home is not just a financial goal but a cultural one. It represents stability, security, and the desire to provide a permanent home for the family. Two out of three families owned the house and lot they occupied in 2020, despite the steep increase in today’s Philippine real estate market. If the end goal is starting a family, the milestone just before it is home ownership.

Traditional Filipino culture dictates that renting is seen as a waste of money, as it does not provide long-term investment for the family. This explains why many Filipinos are adamant to move out from their parental homes before marriage—when it’s assumed you’d be financially capable to purchase your own house. 

This mindset has been so ingrained within Filipino culture, that people don’t realize the many ways one can transition into home ownership. Renting and cohousing are more affordable housing options for Gen Z and millennial workers who are looking to live more independently. Countries like Denmark and the Netherlands have proven that incentivizing co-housing can increase the demand for cost-effective and sustainable accommodations.  

You don’t have to dream of a huge house on a hill where the sun sings if that’s not your dream. But if it is, you need to carefully map out your road to home ownership, because it is not an easy road to travel.

M2.0 is a PR agency in the Philippines that specializes in business, technology, and lifestyle communications. We offer a range of PR services including reputation management and PR advisory. Visit our Partners page to learn more about the brands we collaborate with.

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In today’s consumerist age, it’s becoming increasingly difficult to buy something unplanned. Despite our best intentions, it’s hard to resist the urge to splurge on things we don’t necessarily need. But have you ever wondered what drives these impulsive purchases? 

As it turns out, our brains are wired to make quick, sometimes irrational decisions when it comes to shopping. In this article, we’ll explore seven psychological reasons behind impulse purchases and how they affect our behavior as consumers.

1. Emotional appeal

It’s hard to keep a clear mind when you’re under immense levels of stress or exhaustion, whether you’re sleepy from an all-nighter or tired from work. Under times of stress, fatigue, or anxiety, our analytical prefrontal cortex becomes strained—which is responsible for rational thinking and sound decision-making. 

Instead, our emotions begin to take the reins, commandeering the situation through the limbic system or the part of our brain involved in emotional responses. People are then led to make purchases that make them happy or provide emotional value.

2. Instant gratification

Shopping provides a quick fix of much-needed dopamine during times of stress and anxiety. Indulging in consumerism may offer a momentary burst of instant gratification, but it’s usually short-lived. Of course, some purchases may provide a more enduring sense of joy—those that offer repeated and pleasurable experiences, like a trusty bike or a beloved book you revisit often. 

However, for the majority of products, the euphoria they provide rapidly fades away. This is particularly true for those with impulsive buying tendencies, as studies suggest they often leave their purchases unused or barely touched.

3. Social influence

While we like to think that our shopping choices are entirely our own, social influence and peer pressure can greatly drive impulsive purchases. Research from the University of Florida and the University of Tennessee reveals that the mere presence of a shopping partner can boost the likelihood of splurging on unplanned items, with the potency of the effect increasing as the bond between the shoppers grows tighter. 

A recent study has highlighted that family members, particularly parents and children, wield a more substantial impact in driving impulsive purchases than significant others, close friends, or partners. Gender also plays a role in how social influence affects shopping behavior, with women being more susceptible to the influence of their children and close friends, while men tend to be swayed by their parents and colleagues.

4. Utilitarian motivations

If you find yourself making a snap decision on buying a practical and functional item, like toilet paper or batteries, and it was an unplanned purchase, it’s most probably driven by utilitarian motivation. 

Unlike other types of triggers that are associated with positive or negative emotions, utilitarian motivation is usually emotionally neutral. A recent survey found that cleaning supplies, hand sanitizer, and toilet paper were the most common impulsive purchases made by Americans during the pandemic, reflecting the focus on practicality and functionality in times of crisis.

5. Feeling of getting a deal

Impulsive buying doesn’t always involve splurging a hefty amount on luxurious products. Sometimes, people make impulse purchases with the belief that it will save them money in the long run. 

As per a survey conducted by Slickdeals, 45% of the respondents stated that they would only avail of products that are already discounted. Sales promotions can greatly impact consumers’ buying behavior as they tend to be price-conscious, and are more likely to opt for products that offer them greater savings.

6. Anchoring effect

The anchoring effect refers to the tendency of people to rely too heavily on the first piece of information they receive when making a decision. This can lead to impulsive buying decisions when people are presented with an initial price or offer that seems attractive, even if it is not necessarily the best deal.

7. Personalization

Personalization is now a crucial factor driving impulsive purchases, as tailored experiences have become the norm. Feeling that a product was specifically made for them creates an emotional attachment that leads to spontaneous buying decisions, particularly when it’s tailored to their unique needs and preferences. 

8. Cognitive biases

Cognitive biases are like shortcuts that our brains take to help us make sense of the world around us and reach purchasing decisions quickly. Shoppers that are driven by their confirmation bias tend to seek out information that confirms their desire to purchase a product. For instance, studies have also shown that more than half of consumers read multiple reviews before making a purchase.

9. Environment

People are more likely to make impulsive buying decisions when they are in a shopping environment that is designed to encourage impulse purchases, such as through the use of bright colors, appealing displays, or tempting offers.

However, the impulsive tendencies of the consumer are not solely influenced by the ambiance. Rather, the characteristics of the product itself, the familiarity with it, and the loyalty to the brand also play a significant role in shaping the buying experience, often eclipsing the importance placed on the physical setting.

It’s no secret that marketers use these psychological insights to entice impulsive buying. By understanding the underlying reasons behind our impulsive purchases, we can take back control of our spending habits and make informed decisions that align with our long-term financial goals.

Related Content:

• The Rise of the Pandemic Buyer
• Investigating the Psychology Behind Luxury
• How Drinking Coffee Can Impact The Way You Shop

M2.0 is a PR company in the Philippines that specializes in business, technology, and lifestyle communications. We offer a range of PR services including crisis communications, stakeholder engagement, and online reputation management. Find out more about the brands that we work with on our Partners page.

The post 9 Psychological Reasons Behind Impulse Buying first appeared on M2.0 Communications Inc..

The COVID-19 pandemic has disrupted almost every aspect of daily life, including the way people shop. The virus has not only led to changes in shopping behavior but also a transformation in the retail industry. In this essay, we will explore how the pandemic has changed the way people shop and the lasting impact it may have on the retail industry.

The contactless future

The pandemic has accelerated the shift towards e-commerce, with consumers opting for online shopping to avoid crowded places and minimize exposure. According to McKinsey, e-commerce adoption in the US alone grew by 10 years in just 90 days during the first wave of the pandemic.

In the United Kingdom, online sales increased from 19.2% to 36.2% of all retail sales in just one year. This shift towards e-commerce has also led to an increase in the use of contactless payments, as consumers prefer to avoid touching cash and keypads. Retail technologies have even leaned into AI to accommodate the high volumes of e-commerce traffic with the use of chatbots and virtual assistants.

The virus has also made shoppers more conscious of health and hygiene. According to a survey by McKinsey, health and safety are now the top two priorities for consumers when shopping, overtaking price and convenience. 

This shift in consumer priorities has led to retailers investing in hygiene measures to make shoppers feel safer, such as self-service kiosks, sanitizing stations, and protective barriers. This has also led to a rise in click-and-collect services and curbside pickups, in order to offer customers a contactless shopping experience. 

Mindful spending

Remember when the pandemic first hit, and people panic-bought anything from tissue rolls to bread or milk? Believe it or not, the pandemic has made shoppers more frugal today. 

After over 114 million people lost their jobs over the course of the pandemic, people have become more mindful of their spending. According to a survey by IR, 39% of consumers in the US are now more mindful of their spending habits, with 32% planning to continue these habits after the pandemic. 

Pandemic shoppers are not only more mindful of their spending, but now they want more out of their shopping experience. According to a study by Monash University, consumers are now seeking more meaningful shopping experiences. 

Consumers expect immersive retail experiences that can offer a sense of escapism. Nowadays, there’s a slew of interactive displays, VR experiences, and even intricate packaging. And part of this experience is that the whole customer journey is absolutely seamless. 

There’s this expectation that customers are fully equipped with the information needed to make a well-informed purchase. Businesses whose channels don’t conveniently navigate the customer journey are bound to lose potential sales.

Pandemic purchasing principles

The pandemic has taken an emotional toll on everyone, which has inevitably impacted people’s shopping behaviors as well as principles. Consumers are seeking more than just a transaction from retailers.

Once upon a time, retail leaned hard into selling an unattainable lifestyle. While there’s still evidence of that kind of marketing today, more brands are doubling-down on communication strategies that are uplifting and inclusive. Today’s shoppers are looking for all-encompassing brands that can make them feel good and support their self-worth. Aspirational shopping experiences now need to embrace diversity and inclusivity.

Beyond inclusivity, shoppers are prioritizing social responsibility. This ongoing health crisis has separated retailers from the changemakers. Brands like L’Oreal and The Body Shop donated thousands of sanitary products for front liners during the height of the pandemic, while retailers like H&M and Zara produced medical protective equipment for first responders and healthcare workers.

And interestingly, the commitment to supporting local businesses and ethical sourcing has become stronger than ever. The pandemic catalyzed the loss of over 3.3 million active business owners, the largest drop on record. In light of everything that local business owners have lost during the pandemic, consumers are committed to keeping small companies afloat.

A new era of retail

The pandemic buyer values an elevated shopping experience—one that places convenience, safety, and social responsibility above everything else. 

We expect a slew of options for maximum convenience. We’re conscious of stores that allow online, contactless modes of payments and deliveries. We’re keener on keeping small, local businesses alive. 

As the pandemic buyer has evolved with the changing times, they’re also making waves to change the way retailers sell to consumers—with one purchase at a time.

M2.0 is a public relations agency in the Philippines that specializes in business, technology, and lifestyle communications. We offer a range of PR services including crisis communications, reputation management, and stakeholder engagement. Find out more about the brands that we work with on our Partners page.

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